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Madonna's 'American Life' on America Online

Business Wire, April 8, 2003

Entertainment Editors

NEW YORK--(BUSINESS WIRE)--April 8, 2003

-- Madonna Named Artist of the Month for April

-- Madonna Concert and Dedicated Music Video Channel Only on AOL

for Broadband

-- AOL Exclusives Include Sessions@AOL, First Listen of "Love

Profusion," and Remix of "American Life"

-- MusicNet on AOL To Feature New Songs to Stream, Download and

Burn

America Online, Inc., the world's leading interactive services company, and Warner Brothers Records today announced the launch of an extensive Artist of the Month promotion for Madonna. The AOL Music campaign, which began on April 1, offers fans special access to Madonna and her music at AOL Keyword: Madonna. AOL members will also find an array of exclusive programming leading up to the release of her highly anticipated album, American Life, on April 22.

"From her iconic songs to her groundbreaking videos, arguably, no other musician in recent history has impacted popular culture as much as Madonna," said Bill Wilson, Vice President and General Manager, AOL Music. "We are thrilled to be able to deliver exclusive material from her latest album as well as other great programming for our members. This is just another example of how AOL Music is the place to go to experience the most anticipated music from the hottest artists before it is available anywhere else."

The special programming created to celebrate Madonna as AOL's April Artist of the Month includes:

-- First Listen worldwide premiere of "Love Profusion" on April

15. Members will be able to hear this song on AOL before it hits

radio airwaves or MTV;

-- An exclusive Sessions@AOL interview launching on April 11,

where she discusses her latest work and answers questions from AOL

members around the world. She also gives an acoustic performance

of one of her new songs that will be available through Session@AOL

in the coming months;

-- Full album Listening Party of American Life on April 22;

-- Behind-the-scenes footage from the making of the album American

Life on April 11;

-- Exclusive online video debut of "American Life;"

-- An all-Madonna radio station on the popular AOL Radio@ Network,

featuring songs spanning her career launches on April 14.

This comprehensive Artist of the Month promotion for Madonna also includes exclusives for AOL for Broadband subscribers including concert footage from "The Drowned World Tour" from April 4-11 in AOL's weekly Broadband Rocks series, and a special Madonna video channel featuring 12 different videos spanning her career from "Holiday" to "Music" which members can view on demand. In addition, the exclusive remix of the title track of her album, "American Life," is available for members on demand and for sale as a digital single through AOL Music.

AOL members will also be able to send Madonna's new music and videos via instant messages with the new AOL Music Share feature. AOL Music will also feature a Madonna Winamp skin with audio and video streams as well as opportunities to purchase her music.

About AOL Music

AOL Music, a division of America Online, Inc., reaches the largest audience of online music fans in the world through a rich array of programming, products and services that make it easy to discover, experience, listen to and buy music online. AOL Music's offerings are available at the number one Internet music destination, the AOL Music Channel, and throughout the AOL service, AOL Broadband Services and AOL's family of Web brands including Netscape, CompuServe, AIM, ICQ, Spinner, Winamp and SHOUTcast. America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

COPYRIGHT 2003 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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