MAAX Launches a North American First; Kitchen/Bath Industry Show and Conference, Orlando, Florida, April 11-13, 2003

Business Wire, April 8, 2003

Business Editors

Kitchen Bath Industry Show 2003

Booth 3045

SAINTE-MARIE, Quebec--(BUSINESS WIRE)--April 8, 2003

MAAX (TSX:MXA), North America's foremost manufacturer of quality bathroom and kitchen products, introduces the MAAX Collection of Signature Kitchens by Jean-Claude Poitras. This is a North American first-the first time a designer of fashion and of lifestyle accessories has tried his hand at the what is traditionally called the heart of the home to create a line of complete kitchens. The result is unlike anything seen here before. The product is contemporary, the look European, the specifications, scale and know-how 100% North American. The materials are of the finest quality: eye-catching exotic woods; glossy lacquered surfaces in two color ranges ("passionate and tranquil," specifies Poitras); enameled and textured glass types; stainless steel. All of these can be combined in any number of ways, all striking in their own way.

Poitras' kitchens are as practical as they are handsome. They truly enhance and streamline the hours spent within them. They incorporate innovations that are fundamental-doors that open in unexpected ways and the biggest drawers you've ever seen, to name but two; not to mention clever look-inside features, including adjustable retainers for stowing stacked dishware in drawers, plus all kinds of racks, holders and partitions. This collection is the latest word on the state of the kitchen.

The MAAX Collection of Signature Kitchens by Jean-Claude Poitras is available now in the United States and Canada.

Interested dealers, please inquire at the MAAX booth at KBIS (Booth 3045) or call 1-800-265-4244.

MAAX is one of North America's top manufacturers of trend-setting bathroom products, kitchen and bathroom cabinetry, and spas. Many of MAAX's innovative "homeware" collections will be on display at the K/BIS Show in Booth 3045.

With 26 plants and more than 3,800 employees throughout North America and Europe, MAAX can move its products on demand to anywhere on any continent. The firm is listed on the Toronto Stock Exchange (www.tse.com) under the symbol MXA. For shareholder information, please consult the firm's website at www.maax.com/e/about/about_f.html.