SureWest Directories Launches New Customer-friendly Website; State-of-the-art Site Empowers Customers to Compare Ad Design, Rates and Cost-effectiveness

Business Wire, April 9, 2003

Business Editors/High-Tech Writers

ROSEVILLE, Calif.--(BUSINESS WIRE)--April 9, 2003

SureWest Directories, a subsidiary of Roseville-based SureWest Communications (Nasdaq:SURW), has launched a re-designed website that enables directory customers to dynamically view variations of a yellow page advertisement in terms of size and color, and compare competitive rates to judge the cost-effectiveness of a customer's investment. The site is located at www.surewestdirectories.com.

"Customers viewing the SureWest Directories website can now see the visual impact of an ad in every size and color as they actually look placed in a yellow page directory with the use of our Ad Size and Color Gallery. At the same time they see the actual cost of the advertisement, market penetration data, and how our price compares to SBC directory rates," said Mark Triplett, general manager, SureWest Directories. "No other directory website in the marketplace has these capabilities.

"This new website offers a number of benefits to directory advertisers," concluded Triplett. "For example, our interactive site shows statistics on size and color effectiveness as you scroll through the gallery using an interactive toggle. So our site lets the web user view an ad ranging from simple line copy, to adding black and white visuals, all the way up to full-page multi-color advertisements. The website will also educate the business owner or manager on yellow page advertising, the available advertising options, and competitive costs and value of each alternative."

SureWest Directories annually publishes and distributes the Roseville Telephone Directory, the Greater Sacramento Little Book, the Auburn, Grass Valley and Nevada City Little Books, and the Foresthill Directory.

About SureWest Communications

With nearly 90 years in Northern California, SureWest Communications and its family of companies represent an integrated network of highly reliable advanced communications products and services with the highest standards of customer care. Founded as Roseville Telephone Company, the company has expanded to provide digital cable TV, fiber optics, PCS wireless, DSL, high-speed Internet access, data transport, local and long distance telephone service, and directories. For more information, visit the SureWest web site at www.surewest.com