From Packs to Jeans, VF Meets Back-to-School Needs with High-Value, High-Style Innovations

Business Wire, August 1, 2003

Twenty X(R)

The Twenty X(R) brand offers the contemporary western wear styles that young men and women are looking for this fall. Constructed with modern cuts and bold stylings, Twenty X(R) brand apparel is for those who are not content to sit on the sidelines. The new men's checked, button-down shirt combines a traditional western look with California surfer style, and can be worn alone or paired with a Twenty X(R) screen-printed t-shirt for a look that's "fit to be tied." Also new for fall, the Twenty X(R) brand introduces the Extreme jean, featuring traditional five-pocket styling in edgy washes and a looser fit. For contemporary young women, the brand offers a khaki, long-sleeve, split-neck, Bohemian-style shirt that is perfect for pairing with blasted Twenty X(R) Extreme Low Rise jeans. For more information on Twenty X(R) brand products, consumers may visit: www.20x.com.

Riders(R)

This fall, the Riders(R) brand moves to the head of the class with its Ring Zippered Stretch jean for girls. Stretch denim fabric and front-pocket, ring-zippered detailing make this jean perfect for aspiring fashionistas. The trendy styling is sure to catch the eyes of hip back-to-school shoppers, and the pocketbook-friendly price will make the grade with parents. For more information on Riders(R) brand products, consumers may visit www.ridersjeans.com.

Lily of France(R)

New for fall 2003, the Lily of France(R) brand's Perfect Touch bra leads the way for the next generation of bra stretch pads. The Perfect Touch bra puts an end to bulky padding in favor of an industry-first fabric that will not lose it's shape or yellow. The Perfect Touch fabric has built-in cushion and stretch which gives a smooth, comfortable fit and a natural shape. Designed with sexy touches like a lace center, satin trim and a matching bikini, it is the perfect sexy bra to wear everyday.

The brand is supporting the launch of the Perfect Touch line in a new print advertising campaign in the August issues of Cosmopolitan, In Style, People, and Marie Claire. The Lily of France(R) brand has also updated its image with a new logo and packaging, as well as executing the "You are Sexy" print and promotion campaign. Consumers may obtain more information about this campaign and other Lily of France(R) brand products at: www.lilyoffrance.com.

JanSport(R)

VF's JanSport(R) brand, the U.S. market leader in backpacks, is helping kids look good and be comfortable with stylish packs that feature both new designs and improved ergonomics. The new and improved Airlift(R) series achieves better load distribution and offers a superior fit on a wider range of torso sizes. The new ergonomically shaped strap provides a custom-like fit and is lighter than the previous design. Airlift(R) is the most comfortable strap system in the world.

Already receiving rave reviews from teens, this improved Airlift(R) suspension system is featured on a number of new pack designs, including the Air Axis, Air Mesa, Air Skyrim and Air Eternity. Each pack possesses a unique style and all come in a wide range of colors. All five packs have Airvent mesh fabric on the underside of the shoulder straps for greater comfort, and all come equipped with the JanSport(R) brand's exclusive V-loft pocket with headphone port -- perfect for storing personal electronics and other valuables.