Business Services Industry
From Packs to Jeans, VF Meets Back-to-School Needs with High-Value, High-Style Innovations
Business Wire, August 1, 2003
The JanSport(R) brand also satisfies the needs of music-loving teens with the innovative new Live Wire(TM) line of integrated music packs. These packs are the only ones on the market with built-in ear buds and a volume control system integrated into the shoulder straps. Featuring a flexible and transparent music player pouch that lets wearers to control their CD and MP3 players without having to remove them, the packs are available in a range of colors. Consumers can visit www.jansport.com to check out the latest styles, colors, amenities and shapes of this fall's line of backpacks.
About VF Corporation
VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear, workwear and daypacks. Its principal brands include Lee(R), Wrangler(R), Riders(R), Rustler(R), Vanity Fair(R), Vassarette(R), Bestform(R), Lily of France(R), Lee Sport(R), Healthtex(R), JanSport(R), Eastpak(R), Red Kap(R) and The North Face(R).
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, http://www.vfc.com.
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