Colle+McVoy Offers Wavexpress Technology to Marketing Clients; Partnership Creates State-of-the-Art Online Advertising Channels

Business Wire, August 14, 2003

Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--Aug. 14, 2003

Minneapolis-based marketing communications agency Colle McVoy announced today that it has selected Wavexpress (New York) to leverage and expand its advertising, brand development, public relations and interactive service offerings.

Using Wavexpress' TVTonic(TM) technology, Colle McVoy will be able to offer measurable, HDTV-quality, online global channels to clients. The new partnership is a significant technological step forward; the agency is the first marketing organization in the country to apply Wavexpress technology for secure commercial and private branded distribution of film, television, music and other digital content.

Wavexpress, majority-owned by Wave Systems Corp (Nasdaq:WAVX), has developed a proprietary product, TVTonic, for the secure distribution, broadcast and management of HDTV-quality content that is ideally suited for business-to-consumer and business-to-business applications. TVTonic serves as an alternative to traditional broadcast mediums. Applications include advertising, product promotion, political campaigns, entertainment, public relations, crisis communications, training and education.

"We're always looking for new ways to enhance the service we deliver to our clients to help them improve the return from their sales and marketing investments, from strengthening brand recognition to fostering customer loyalty to improving the productivity from distribution channels," said Chuck Kushell, CEO of Colle McVoy. "Wavexpress provides us with a powerful new tool to achieve these goals, and we're happy to be the first in our industry to offer this technology to our clients."

"As the first marketing agency to apply TVTonic to client service, Colle McVoy is enhancing its best-in-class reputation with clients," said Michael Sprague, vice president, production services, Wavexpress. "By having the ability to turn most computers into a high-definition storage and playback tool like a TV, the agency will have a new channel to broadcast business-to-consumer and business-to-business messages anywhere in the world. Colle McVoy will be able to offer an international cast of clients an entirely new channel of communication that shows immediate return on investment, enhances revenue and improves customer service."

About Colle McVoy

Founded in 1935, Colle McVoy is a full-service marketing communications agency dedicated to helping its clients acquire, retain and grow more profitable customer relationships. With offices in Minneapolis, New York and Los Angeles, Colle McVoy delivers customized selling solutions through brand and communications architecture that have the power to transform brands. The agency's advertising, business planning, public relations, direct marketing and interactive services disciplines combine with its specialized knowledge in the consumer, travel and leisure, wellness, agriculture and financial services industries to create measurable and sustainable competitive advantages for its clients.

Colle McVoy's clients include Associated Bank, Bayer Environmental Sciences, CHS, Case IH, Ecowater, Explore Minnesota Golf Association, IDEXX Laboratories, Jazzercise, Krispy Kreme Doughnuts, Lawson Software, Medtronic, Minnesota Department of Commerce, Minnesota Office of Tourism, Mossy Oak Apparel, Nestle Purina, New Holland, North American Olive Oil Association, Novartis, Optum, Parker Hughes Cancer Center, Red Wing Shoe Company, Rapala, Shimano, State Farm Insurance, 3M and Winnebago Industries.

Colle McVoy is owned by Maxxcom, the largest full-service marketing communications organization based in Canada. Headquartered in Toronto, Maxxcom is a subsidiary of MDC Corporation, a multinational business services company with operating units in Canada, the U.S., the U.K. and Australia. Maxxcom's shares are traded on the Toronto Stock Exchange under the symbol MXX. More information is available at www.collemcvoy.com or maxxcominc.com.

About Wavexpress

Wavexpress enables secure broadband distribution of premium digital content. The company delivers full-screen, DVD-quality video, games, music and software. Wavexpress supports a variety of business models, including subscription, pay-per-view, and advertising services.

About Wave Systems Corp

Consumers and businesses are demanding a computing environment that is more trusted, private, safe and secure. Wave Systems Corp is the leader in delivering trusted computing applications and services with advanced products, infrastructure and solutions across multiple trusted platforms from a variety of vendors. Wave holds a portfolio of significant fundamental patents in security and e-commerce applications and employs some of the world's leading security systems architects and engineers. For more information about Wave, visit http://www.wave.com.