Lexington Home Brands Selects dbaDIRECT for Database Administration Support

Business Wire, August 27, 2003

Business Editors/High-Tech Writers

CINCINNATI--(BUSINESS WIRE)--Aug. 27, 2003

Leader in Home Furnishings Takes Oracle Database Administration

to the Next Level Using dbaDIRECT's Controller(R) Services

dbaDIRECT(R) Inc., the world leader in database administration risk management, announced today that Lexington Home Brands has chosen to implement the company's Controller(R) services. Lexington Home Brands, an industry-leading home furnishings company, will leverage Controller to gain the expert Oracle DBA support needed to ensure optimal availability and performance of its database-supported systems.

"We chose dbaDIRECT for their ability to provide us with 24x7 database monitoring and their ability to correct many problems without local intervention," said Rick Aaronson, director of information technology at Lexington Home Brands.

dbaDIRECT's Controller offering is a full-featured database management service that includes all the activities of a full-time database administrator (DBA) and proactive management of the database environment on a 24x365 basis. The service also provides companies with graphical tracking tools that enhance operational intelligence via dbaDIRECT's clientDIRECT(R) Portal, an online channel connecting customers to interactive reports highlighting database performance trends, server status, and a real-time event log.

"dbaDIRECT continues to deliver bottom-line value for companies by solving database administration challenges with our ONguard(R) process," said John Bostick, president and CEO of dbaDIRECT. "As an industry leader, Lexington Home Brands knows what it takes to be successful and joins the many corporations worldwide that leverage our services to gain a competitive edge in the marketplace."

About Lexington Home Brands

Lexington Home Brands is a recognized industry brand and style leader, offering a complete line of home furnishings for bedroom, dining, occasional, home entertainment, home office, and youth, plus wicker and upholstered and leather seating. Lexington pioneered lifestyle furniture brands with the introduction of Bob Timberlake(R) in 1990--the world's all-time, best-selling furniture brand. Lexington adult brands include Bob Timberlake(R), Haley & Carter(TM), Henry Link Trading Company(TM), Lexington(R), Nautica Home, Palmer Home(TM), Smithsonian(R), Southern Living(R), Susan Sargent, Tommy Bahama(R), and Waverly(R); also youth brands, Betsy Cameron(TM), Bob Timberlake(R) GrandKids, Lauryn Olivia(R), and Lexington Kids(TM).

About dbaDIRECT

dbaDIRECT is the world leader in database administration risk management. dbaDIRECT's ONguard(R) process delivers comprehensive, industrial-strength database administration services that remove pressing database challenges before they disrupt business growth. The world's most successful organizations count on dbaDIRECT to keep their DB2 UDB, Informix, Oracle, Sybase, and Microsoft SQL Server databases running smoothly 24x7x365. dbaDIRECT manages thousands of databases for clients in 48 U.S. states, Europe, and Mexico from its Database Operations Center(R) headquartered in Florence, Kentucky. For more information, please visit www.dbadirect.com.