Sprite Liquid Mix Tour Announces Car Giveaways, Sneaker Pimps

Business Wire, August 8, 2003

Sprite Liquid Mix is produced by Sprite and Creative Artists Agency. Immortal Entertainment will be co-producing the tour and will also help to create many of the experiential elements of the festival.

About Sprite

Sprite has a long tradition of successfully relating to the teen audience through a direct, honest and straightforward approach. Sprite first earned credibility with teens and young adults with the introduction of its "Obey Your Thirst" tagline and advertising campaign. For the past 15 years, Sprite has leveraged its relationship with hip hop and the NBA to deliver a message to teens that mirrors and encourages their desire to be real and true to themselves.

About CAA

Creative Artists Agency is a talent and literary agency with offices in Beverly Hills, Nashville and New York City. CAA represents many of the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with Shepardson, Stern and Kaminsky, a strategic communications consulting firm. Youth Intelligence, a youth market research and trend forecasting company, is a division of CAA.

About BLOCKBUSTER

Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and is the world's leading renter of videos, DVDs, and video games with more than 8,600 stores throughout the Americas, Europe, Asia and Australia. The Company may be accessed worldwide at blockbuster.com. Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online.