Raffles International Hotels in Singapore Award Contract To HMC

Business Wire, Dec 12, 2003

Entertainment Editors/Business Editors/Travel Writers

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Dec. 12, 2003

HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs has been awarded the much sought-after contract for "Feed at Raffles."

Rudyard Kipling, the 1907 Nobel Literary Prize winner who wrote The Jungle Books amongst many other notable achievements, recommended travelers to take note that when in Singapore, "Feed at Raffles." This quote from his travel journal From Sea to Sea Vol. V has since been adopted as namesake for an elite dining club encompassing 39 restaurants and bars at Raffles Hotel, Raffles The Plaza, Swissotel The Stamford, Equinox Complex and Swissotel Merchant Court in Singapore. The new contract between Raffles International and HMC will see Feed at Raffles expand worldwide to all Raffles locations.

T. Markland Blaiklock, Managing Director of Raffles Hotels & Resorts, commented on the selection of HMC for Feed at Raffles: "We were looking for a partner who shares our vision in customer service, and who has both the infrastructure and the commitment to deliver. HMC is certainly heads above the rest on all aspects. The consistency in service quality and professionalism throughout its organization is tremendous."

"We are thrilled to be working with Raffles International," said Mokhtar Ramadan, CEO of HMC. "Feed at Raffles has tremendous potential and we look forward to taking it to new heights. Needless to say, our latest release of ClubCentral 3.0 will play a key role in bringing the world of new technology and Raffles' customer service traditions to a seamless union."

HMC will be re-launching Feed at Raffles in the new year with an even more prestigious membership level with enhanced benefits. Plans are also on the way to roll out the program at the remaining Raffles properties around the world in the very near future, and a similar product for Swissotel properties is in the works.

About HMC

With headquarters in Southern California, HMC is the world's leading solution provider of loyalty membership programs for the hospitality and premium leisure related industries. HMC's programs support more than half-a-million customers for a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, United Kingdom, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States. More information about HMC can be found on the company's Web site at http://hmc.clubhotel.com or by contacting Heather Fugger at 949-833-8000 ext 222, or via e-mail at heather@clubhotel.com.