SKYY Vodka Announces Celebrity Advertising Campaign to Celebrate Cinematic "Cocktail Moments"; Taye Diggs, Gretchen Mol, Kyle MacLachlan, John Leguizamo Star in Ads

Business Wire, Feb 10, 2003

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 10, 2003

SKYY Vodka announced today that Taye Diggs, Gretchen Mol, Kyle MacLachlan and John Leguizamo will each appear in its forthcoming nationwide advertising campaign for 2003.

Entitled "SKYY Cinema," shot by noted fashion photographer Matthew Rolston, who's works have appeared in Rolling Stone and Vanity Fair, the five-year anniversary campaign extends SKYY's commitment to independent film by featuring some of the most innovative talent working in movies today.

Each actor will "star" in highly stylized cinematic vignettes that reflect the brand's style and innovation and its integrated entertainment platform of film. The powerful visual presentation of the advertisements offer consumers a vivid and bold color palette with cinematic "Cocktail Moments" evoking the rich signature style of Rolston, who is also an accomplished music video director working with talent such as Madonna, TLC and Janet Jackson.

The glamorous images inspire consumers to create their own fantasy story. Taye Diggs (Chicago, The Best Man) will be featured in an advertisement entitled "Straight Up," while other cinematic shots entitled "Birds of a Feather," "Entourage," "Time Machine," "Bubble Lounge" will feature Kyle MacLachlan ("Sex and the City"), Gretchen Mol (Rounders) and John Leguizamo (Empire, Infamous).

"We are excited to be working level of talent on the fifth anniversary of the SKYY Cinema campaign which further showcases the brand's connection with the film community and a catalyst for great "Cocktail Moments" says Paul Fuegner, Vice President Marketing SKYY

In addition to consumer print and outdoor advertising created by agency Lambesis, SKYY Vodka, the first consumer product company to commission original content in the form of short films, is the vodka of choice at approximately 200 entertainment and film events in the United States and around the globe each year.

Currently, SKYY is sponsoring an innovative short film project, hoping to inspire first time filmmakers to pick up a camera and be part a unique cinematic project that may help launch them into the industry.

About SKYY Vodka

SKYY is the fastest growing spirit globally and the leading domestic super premium vodka in the United States. SKYY's state-of the art process of quadruple distillation and triple filtration yields dependably pure and ultimately smooth vodka. In addition to 80 proof SKYY Vodka, SKYY Cosmo Mix, a non-alcoholic cosmopolitan mixer and SKYY Blue, a flavored malt beverage jointly marketed with Miller Brewing Company complete the line of available SKYY products to date.

About Skyy Spirits

San Francisco-based Skyy Spirits, LLC (www.SKYY.com) is one of the fastest growing spirits companies in the world. Originator of SKYY Vodka, Skyy Spirits is a subsidiary of the Campari Group with exclusive marketing and distribution rights for other leading brands including: Campari, Cutty Sark, Glenrothes and Glengoyne, Reserva 1800 & Gran Centenario tequilas, Cinzano, Ouzo 12, Ron Matusalem Rums, Pallini Limoncello and Vermeer Dutch Chocolate Cream.