Unica Corporation Positioned as a Leader in Customer Relationship Optimization Quadrant; Listed as a Leader for the Fifth Consecutive Time by Top Industry Analyst Firm

Business Wire, Feb 13, 2003

Business Editors/High-Tech Writers

LINCOLN, Mass.--(BUSINESS WIRE)--Feb. 13, 2003

Unica(R) Corporation, a worldwide provider of Enterprise Marketing Management (EMM) solutions proven to deliver reduced marketing costs and increased ROI, today announced that it has been listed as a leader in Gartner's Customer Relationship Optimization (CRO) Magic Quadrant for 2003 ("Leaders Prevail in the North America CRO Magic Quadrant,"7 February 2003). The report published by Gartner, Inc., a premiere research and advisory firm based in Stamford, Conn., evaluated and positioned 15 vendors in the customer relationship optimization market based on their vision and ability to execute that vision. This marks the fifth consecutive time that Unica has been listed in the leader quadrant of Gartner's CRO Magic Quadrant.

"Independent third party evaluations like the Gartner CRO Magic Quadrant are significant yardsticks by which customers judge vendor offerings," said Yuchun Lee, CEO and co-founder of Unica. "Being listed in the leader quadrant for the fifth consecutive time sends a strong message that we have a superior solution today and a compelling vision for the future of EMM. Unica's strengths lie in the rich functionality of the Affinium(TM) offering, competitive differentiation and cutting edge technology."

The key criteria used to evaluate companies for the customer relationship optimization magic quadrant were segmentation, encompassing campaign management and marketing automation; event triggers or state-based marketing; and real-time analysis, which includes real-time scoring and personalization. Architecture, corporate viability and industry specific expertise also were considered in the evaluation.

About Affinium

Affinium combines the industry's deepest capabilities for predictive analysis, customer understanding, and relationship optimization with the strength of cross-organization tools for planning, campaign execution, workflow, resource and digital asset management, measurement and reporting across all marketing channels. It enables marketers to address today's marketing challenges through an integrated and easy-to-use software suite while providing a robust, open platform that will continue to support increasingly sophisticated marketing in the future. Using Affinium, marketing innovators can generate real value through increased marketing responsiveness, customer loyalty and revenue.

About Gartner's Magic Quadrant

Gartner "Leaders Prevail in the North America CRO Magic Quadrant"

7 February 2003 Gareth Herschel

Gartner's Magic Quadrant positions vendors in a particular market segment based on their vision and ability to execute that vision.

Gartner's permission to quote its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the Leaders segment. In some situations, firms in the Visionary, Challenger, or Niche Player segments may be the right match for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources, and the reader should not rely solely on the Magic Quadrant for decision-making. Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose.

About Unica

Unica Corporation provides award-winning enterprise marketing management solutions for innovative companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning for added profitability and marketing success. Based on an open, scalable architecture, Unica's Affinium Suite enables marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touchpoints; and measure and optimize marketing effectiveness. Hundreds of businesses worldwide rely on Unica's software and services. Customers include Lands' End, Medco Health Solutions, Bank of Montreal, Nordstrom, ABN AMRO, Cintas, Scotiabank, Choice Hotels and Amica. Unica is a privately held, global company with offices in the U.S., London and Singapore and a network of world-class partners, including Acxiom, Braun Consulting, Epsilon, Harte-Hanks, IBM, IBM Global Services, PeopleSoft and Quaero. For more information, call 781-259-5900 or visit www.unicacorp.com.

Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Model, Affinium Plan, Affinium Report, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.