ADVISORY/Internet Streaming Media Alliance — ISMA — To Host Press & Analysts at Hollywood Forum

Business Wire, Feb 13, 2003

News/Assignment/Business Editors

ISMA's Hollywood Forum

ADVISORY...for Wednesday (Feb. 26)

--(BUSINESS WIRE)

Internet Streaming Media Alliance

Who: The Internet Streaming Media Alliance (ISMA)

What, Where & When: The Internet Streaming Media Alliance (ISMA) will host a press and analyst program as part of its 8th Forum and Annual meeting to be held at the Beverly Hilton Hotel, Beverly Hills, CA on Feb. 26, 2003.

The ISMA's Hollywood Forum will include representatives of the content community and focus on important issues such as: Digital Rights Management (DRM), product interoperability and conformance, and advanced content specification initiatives, including wireless.

The press & analyst program will include:

-- Press and analyst briefing & Q&A session with the ISMA Board of Directors

-- One-on-one briefings

-- Announcement of the ISMA's Content Advisory Board, chairperson & associated details

-- Multi-vendor product exhibition and interoperability demonstrations

-- Guest speakers from the content community including industry luminary Phil Engelhardt

-- ISMA Cocktail Reception

Note to Editors: The press & analyst program will begin at 1:30 pm PST on Feb. 26 and continue through the evening hours. All accredited press and analysts are invited to attend. Pre-registration is mandatory. Register directly at http://isma.tv/prinvite/ or send contact information to the media contact listed below. Speaker, hotel, and agenda information will be sent following registration.

About ISMA: The ISMA is a non-profit corporation founded in 2000 by Apple (AAPL), Cisco (CSCO), IBM (IBM), Kasenna, Inc., Philips (PHG), and Sun Microsystems (SUNW) to accelerate the market adoption of a universal, open standard for streaming rich media over the Internet Protocol (IP). Today, the alliance is comprised of nearly forty companies representing all facets of media distribution over IP.