Accrue Software to Present at eTail 2003, Premier Event for Online Retail Executives

Business Wire, Feb 18, 2003

Business Editors/High-Tech Writers

eTail 2003

FREMONT, Calif.--(BUSINESS WIRE)--Feb. 18, 2003

Accrue Software(R), Inc. (OTCBB:ACRU) today announced that Alan Baer, Senior Product Marketing Manager and noted expert on optimizing Internet retail channels, will present at eTail 2003 on Thursday, February 20 at 3:30 p.m.

To date, most Internet analytic solutions have focused on providing information for marketers, leaving retail merchants to make decisions with minimal analytic support. However, online merchandising decisions -- such as how to organize the store, where to place products, and the most effective ways to promote and present products -- largely determine whether or not consumers successfully find and purchase products online. Based on experience with some of the largest and most successful on-line merchants, Accrue developed Accrue G2 for Retail, the first analysis solution designed to support both the marketing and merchandising of an online store. In this presentation, Baer will provide real-world examples of how to create analytics that support these critical online merchandising decisions.

About eTail 2003

eTail 2003 is being held at the Marriott Ranchos Las Palmas Resort & Spa in Rancho Mirage, California from February 17 through February 20. The premier conference for online retailers, eTail2003 West Coast, focuses on "Mastering the Art and Science of Multi-Channel Retailing" using case studies from leading senior-level executives from the world of online retail. These case studies will cover strategies for email marketing, search optimization, and web metrics & branding, to name just a few. Visit www.etail2003.com for more information about the conference.

About Accrue Software

Accrue Software is a provider of enterprise-level analytic solutions designed to help companies understand, predict, and respond to Internet customer behavior. Accrue's products are designed to enable companies to increase the effectiveness of Internet marketing and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. With Accrue's solutions, companies transform volumes of complex Internet data into actionable information that executives and managers can use to drive key business decisions and improve the return on their Internet investment. Accrue's customers include industry leaders such as Citicorp, Eastman Kodak, Lands' End, Macy's, Lycos Europe, and Deutsche Telekom.

Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with international headquarters in Cologne, Germany. Accrue Software can be reached at 1-888-4ACCRUE or 510/580-4500 and at www.accrue.com.

Note to Editors: Accrue is a trademark of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.