Real Media Europe Announces Contract Renewal with Telewest Broadband for ITV Ad Serving Through Open AdStream

Business Wire, Feb 19, 2003

Business Editors/High-Tech Writers

LONDON--(BUSINESS WIRE)--Feb. 19, 2003

Real Media Europe, a division of 24/7 Real Media, Inc. (NASDAQ:TFSM), a leader in interactive marketing, today announced that Telewest Broadband has renewed its contract to utilize Real Media as exclusive provider of advertising management technology for Telewest's digital television platform.

Real Media Europe will provide ad management through Open AdStream(TM), a proprietary online ad serving technology available in local and fully-hosted versions. It is the most effective means for broadband providers and Web publishers to manage their advertising revenue. Telewest has relied on Real Media's Open AdStream, the leader in broadband ad serving in the U.K., since 2000.

"Open AdStream's delivery and scalability are critical attributes as we continue our digital television platform development," said Chris Townsend, director of e-commerce and interactive services for Telewest Broadband. "We are very pleased with Real Media's high level of service and are confident they remain the best partner for us as we move forward."

Tim Brown, managing director of Real Media UK, said: "We are delighted to be extending our partnership with Telewest. We look forward to continuing to work with them to provide their advertisers with a dynamic rich media platform while helping Telewest derive even greater monetization of its IDTV properties."

About Telewest Broadband

Telewest Broadband, the broadband communications and media group, currently passes 4.9 million homes and provides multi-channel television, telephone and internet services to 1.76 million UK households, and voice and data telecommunications services to around 74,100 business customers. Its content division, Flextech, is the BBC's partner in UKTV. Together they are the largest supplier of basic channels to the UK pay-TV market with a portfolio that combines wholly owned and managed channels, including the ten joint venture channels with the BBC.

About 24/7 Real Media, Inc.

24/7 Real Media (called Real Media in Europe) provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Products and services include Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Forward-looking statements:

This news release includes certain ``forward-looking statements'' within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the Company and other public companies named herein. The Company is not under any obligation to (and expressly disclaims any obligation to) update or reaffirm its forward-looking statements whether as a result of new information, future events or otherwise.