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ADVISORY/Internet Streaming Media Alliance — ISMA — to Host Press & Analysts at Hollywood Forum on Weds. February 26, 2003

Business Wire, Feb 21, 2003

Business Editors/High-Tech Writers

ADVISORY...for Wednesday (Feb. 26)

--(BUSINESS WIRE)

Who: The Internet Streaming Media Alliance (ISMA)

What, Where & When: The Internet Streaming Media Alliance www.isma.tv (ISMA) will host a press and analyst program as part of its 8th Forum and Annual meeting to be held at the Beverly Hilton Hotel, Beverly Hills, CA on Wednesday Feb. 26, 2003.

The ISMA's Hollywood Forum will include representatives of the content community and focus on important issues such as: Digital Rights Management (DRM), product interoperability and conformance, and advanced content specification initiatives.

Note to Editors: The press & analyst program will begin at 1:30 pm PST on Feb. 26 and continue through the evening hours. All accredited press and analysts are invited to attend. Pre-registration is mandatory. Register directly at http://isma.tv/prinvite/ or send contact information to the media contact listed below. Speaker, hotel, and agenda information will be sent following registration.

About ISMA: The ISMA is a non-profit corporation founded in 2000 by Apple (AAPL), Cisco (CSCO), IBM (IBM), Kasenna, Inc., Philips (PHG), and Sun Microsystems (SUNW) to accelerate the market adoption of a universal, open standard for streaming rich media over the Internet Protocol (IP). Today, the alliance is comprised of nearly forty companies representing all facets of media distribution over IP.

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