Bay Area Life TV Offers Enhanced Sponsor Exposure for Bay Area Businesses and Organizations

Business Wire, Feb 3, 2003

Entertainment Editors

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 3, 2003

Bay Area Life(TM) television, the only multicultural magazine format show on KTSF-TV, Channel 26, is offering its sponsors enhanced exposure for their company, products or services through a number of new sponsor packages. In addition to continuing to showcase emerging fine and performing artists, as well as community events and celebrities, Bay Area Life TV is expanding its current interview and features format in 2003 to include three new sponsorable segments: New Voices,(TM) Fresh Faces(TM) and Real Stories(TM).

Eileen Bartlett, co-host and executive producer of Bay Area Life TV, explained, "As our show has developed a growing and loyal audience throughout the San Francisco Bay Area, we decided to expand our programming format to meet the needs of viewers and sponsors alike. Our position on the dial, the buying power of KTSF's audience and our unique blend of programming that encompasses developments in business, music and lifestyle, make Bay Area Life TV an attractive and affordable vehicle for sponsors. Our sponsors have told us that not only are their sponsorship spots recalled by viewers and buyers, but working with our staff enabled them to craft just the right visuals and messages to achieve the impact they desired. Although limited in availability, our 2003 Charter Sponsor packages offer exciting and affordable exposure options, including a free Public Service Announcement spot for a Platinum Charter Sponsor's favorite non-profit organization. Sponsoring Bay Area Life TV is not only good for business, it is also good for the community."

KTSF's audience is among the highest or the highest for Bay Area TV viewers in terms of Internet e-commerce buys, car purchase plans, Internet usage and buying/renting DVDs/VCRs (KTSF's 2002 Media Audit (www.ktsf.com/ktsf_e/research/media_audit.html). Bay Area Life TV offers sponsors an affordable way to reach KTSF's powerful viewers. In addition to offering sponsor packages, Bay Area Life TV can provide assistance with the development and production of broadcast spots. Bay Area Life TV also offers web link/banner sponsorships and can combine broadcast spots with web exposure on the show's award-winning web site. Voted one of the "Best Local Web Sites" by the editors of BayInsider.com, a subsidiary of Cox Enterprises, www.bayarealifetv.com offers sponsors the ability to add additional exposure for their message with banner ads, coupons or streaming video clips.

Sponsor Packages

In addition to an average cost of $375.00 per 30-second spot, Bay Area Life TV's 2003 Charter Sponsor programs offer affordable on-going exposure on the show and the show's web site. In comparison with other print and broadcast opportunities, Bay Area Life TV delivers a quality Bay Area audience very cost-effectively. Six-month Charter Sponsor programs include:

Silver Charter Sponsor ($1,500/month) - one 30-second spot per program (one spot per program per week for 26 weeks) and a banner ad, coupon or other web site mention/link.

Gold Charter Sponsor ($3,000/month) - two 30-second spots per program (two spots per program per week for 26 weeks) and a banner ad, coupon or other web site mention/link.

Platinum Charter Sponsor ($5,500 per month) - four 30-second (or two 60-second) spots per show (four or two spots per program per week for 26 weeks) and a banner ad, coupon or other web site mention/link. Platinum Sponsors also get a 20-second PSA (public service announcement) spot to support their favorite charity or non-profit organization, invitations for once a month tapings, access to show guests and two Bay Area Life TV logo'd t-shirts or ballcaps.

All Charter Sponsors will receive an "As Seen on Bay Area Life TV" sign that can be displayed in a lobby, office or trade show exhibit.

To request a sponsor kit and current terms and conditions, contact Jim Mills of StarSys Group at jim@starsysgroup.com, 888/229-5433 tel or 408/564-6488 fax. Sponsored by local businesses and organizations, Bay Area Life TV (www.bayarealifetv.com) is seen every Saturday morning at 1:00 a.m. on KTSF, Channel 26 on the extended Bay Area Cable Network, which reaches over two-and-a-half million people in the SF/Bay Area.

About Bay Area Life TV(TM)

Bay Area Life TV(TM) is an award-winning television magazine forum highlighting "New Voices,"(TM) "Fresh Faces,"(TM) and "Real Stories"(TM) for the residents of California's SF/Bay Area. Here, over two million viewers can obtain information presented to them in an in-depth and entertaining way. Executive producer and co-host, Eileen Bartlett, is an award-winning producer, director and editor of cable television programs and independent video productions. With several BACE awards as well as a TELLY award for production excellence and unique producer style, Ms. Bartlett has worked with the Discovery Channel and AT&T Broadcasting and is currently developing a documentary for PBS. Bay Area Life TV is owned and operated by San Francisco-based Capital One Productions. For more information see: www.bayarealifetv.com.