ADVISORY/Electronic Retailing Association 2003 Spring Conference & EXPO Coming to Key Biscayne, FL, February 23 - 25, 2003

Business Wire, Feb 4, 2003

Business Editors/Assignment Desks

ADVISORY...for Feb. 23-25

Electronic Retailing Association 2003 Spring Conference & EXPO

--(BUSINESS WIRE)--Feb. 4, 2003

Keynote Speaker: Timothy J. Muris,

Chairman, Federal Trade Commission

Timothy J. Muris, Chairman of the Federal Trade Commission (FTC) will headline the Electronic Retailing Association's 2003 Spring Conference & Trade EXPO February 23-25, 2003 in Key Biscayne, FL. Infomercials, multi-channel retailing, home shopping, FTC regulations and the ever-broadening horizons of electronic retailing are just a few items on the agenda as electronic retailers, direct response companies, media companies and service providers make plans to converge at the Ritz Carlton Hotel in Key Biscayne, FL to participate in three days of seminars, activities, and meetings.

             Educational Sessions Explore Developments in
                  Electronic Retailing and E-Commerce

    --  Timothy J. Muris, Chairman of the Federal Trade Commission
        In his first major trade association address since the
        publication of the Telemarketing Sales Rule, Chairman Muris
        will discuss the new FTC initiatives and share his perspective
        on the roles of government, media and industry to ensure a
        fair marketplace for consumers and businesses.

    --  Special Guest Appearance by Venezuelan acting and singing
        sensation Jose Luis Rodriguez, better known as "El Puma"

    --  New Research: Unlocking the Mysteries of How Consumers
        Consume DRTV
        In this timely session, ERA will reveal the full results of
        their proprietary research on who, what, where and how
        television viewers take in infomercials, short-form DR spots
        and home shopping. The findings of this study reveal key
        insights that dispel old myths and have implications for
        creative approaches, who is watching, and much more.

    --  ERA and FTC - Point/Counter Point
        Watch for fireworks as ERA Chairperson Linda Goldstein and
        Elaine Kolish of the FTC face off for a debate on recent FTC
        initiatives. Don't miss this provocative session that will
        clarify the rationale behind some of the new FTC rules imposed
        on marketers.

    --  Exploding Media Myths... What Media Buying is Really About Now
        Today's Best Media Buy Insights & Exclusive Market Forecasts
        Join the industry's media movers & shakers in a candid
        discussion of the state of the media industry. Get the facts
        from every angle -- short form, long form, buyer, client,
        local, broadcast and cable. Our industry's media experts will
        prognosticate the future of the electronic retailing realm.

    --  Latin Markets in the Americas -- Unleash the Power of the
        Hispanic Marketplace
        A full morning of educational sessions devoted to electronic
        retailing in Latin America and reaching Hispanic customers in
        the US.

        US Hispanics: Are you Missing A Tremendous Opportunity?
        Learn the key criteria for success in the burgeoning area of
        US Hispanic direct marketing from a panel of experts
        representing Greenwood & Hall, Onyx Productions, Univision,
        Telemundo, and Communicacion Proximity (Argentina).

        How to Launch Your Product Into Latin America
        Remember when Latin America was considered too risky and
        economically unstable to attract US direct marketing
        investment? Our panel of experts will explain the approaches
        that have helped product marketers successfully launch into
        the region.

        Latin America: The New Frontier of the DR Industry
        Learn how the distributors of Latin America are not only
        surviving, but thriving. Nelida Willoughby of WorldLink LLC
        moderates a global panel of executives from A3D (Chile), Teve
        Compras (Argentina) Polishop (Brazil), Televentas (Colombia)
        and Communicacion Proximity (Argentina). Learn how economic
        challenge is being met with new ideas, novel approaches and
        innovation.

About the ERA 2003 Spring Conference & Trade EXPO

The ERA 2003 Spring Conference & Trade EXPO agenda is available at www.retailing.org.

Registration fees are $795 for ERA Members and $1,175 for Non-Members. For more information, call ERA at 800-987-6462 or visit www.retailing.org.

Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $138 billion electronic retailing industry. It is comprised of more than 500 member companies and subsidiaries worldwide that use the power of electronic retailing to sell direct to consumers via television, radio, Internet, and wireless media. More information is available at 703-841-1751 or 1-800-987-6462 or online at www.retailing.org.

Attention Editors:

Complimentary ERA 2003 Spring Conference & Trade EXPO press credentials are available to members of the editorial press. To get yours, call Jill McBride at 513-231-5115 or register online at www.retailing.org/communications/pressroom.html.>

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