FEATURE/Oooh La La, Elephant in Heat Runs Rampant in Berkeley, California; Elephant Pharmacy Announces Best-Selling Products for a Healthy, Safe, And Sensual Valentine's Day

Business Wire,  Feb 6, 2003  

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Business Editors/Feature Editors

FEATURE...

BERKELEY, Calif.--(BUSINESS WIRE)--Feb. 6, 2003

Elephant Pharmacy, a new breed of pharmacy located in Berkeley's "Gourmet Ghetto," announces its hottest sellers for Valentine's Day 2003. Popular items include romance-enhancing aromatherapy products, sexual prowess-increasing herbs, sensually scented candles, and fresh organic rose bouquets with free gourmet chocolates.

"Elephant Pharmacy is a one-stop shop for all of our customers' Valentine's needs whether they're looking for massage oils, incense, and Chinese herbs or chocolate, greeting cards, condoms, or Viagra(R)," said Stuart Skorman, CEO and chairman of Elephant Pharmacy. "Our store's product selection is designed to match today's lifestyle needs, as people embrace a more natural approach to health and wellness without abandoning more conventional products."

The unique selection of Valentine's Day gifts at Elephant Pharmacy promotes the philosophy that romance and sexual well being are important parts of a person's total health at the same time as it encourages safe and responsible sexual practices. Some of the top sellers at Elephant Pharmacy this Valentine's Day include:

-- Romance-Enhancing Aromatherapy: Essential oils, candles, incense, and more to help set the stage and inspire intimacy.

-- Traditionally Used Sexual Herbs: Products containing herbs used in a variety of traditional medicine systems for enhancing sexual potency, including American ginseng root, Asian ginseng root, cordyceps fungus, epimedium herb, maca root, tribulus fruit, and yohimbe bark. Our highly trained herbalists are available to answer questions and provide important safety information.

-- Sensual Gifts & Toys for Couples: Offerings include massage oils and kits, gourmet truffles, home spa treatments, reflexology products and books, edible body paint, and romance-inspiring music.

-- Flowers & Chocolates: Elephant Pharmacy's custom-designed flower bouquets feature roses and come with a free 3 oz. bar of Scharffen Berger's gourmet chocolate; our hottest seller by far this season.

-- Contraception: Both male and female condoms, as well high-end lubricants, books, and free advice practitioners available to promote the practice of safe and responsible sex.

-- Educational materials: A variety of books and videos on health and sexuality topics.

-- Viagra: Viagra, the first prescription drug designed to treat erectile dysfunction, is available in the prescription pharmacy.

About Elephant Pharamcy

Elephant Pharmacy is a new 13,000-square-foot pharmacy in the heart of Berkeley that is transforming the pharmacy industry with its high-service model and its focus on bringing together under one roof an enormous selection of over-the-counter drugs, prescription medicines, as well as complementary and alternative remedies from around the world.

The store, which opened in November 2002, includes the largest selections of vitamins in the East Bay, plus a full-service herb pharmacy with an unprecedented assortment of high-quality Chinese, Ayurvedic, and Western herbs. It offers customers a state-of-the-art one-hour photo lab, a fresh flower store, and a variety of health and wellness products, from yoga products to candles, meditation tapes, and health snacks. The store also specializes in natural cosmetics, toys, stationery, lifestyle products, and an unrivaled selection of greeting cards.

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