Health Care Communicators of San Diego Announces Finest Awards Winners at Prado

Business Wire, Feb 7, 2003

Business/Assignment Editors & Health/Entertainment Writers

SAN DIEGO--(BUSINESS WIRE)--Feb. 7, 2003

Last night, NBC 7/39's This Weekend's weathercaster Pat Brown joined Health Care Communicators of San Diego in honoring San Diego healthcare communicators for their work this past year on behalf of the local healthcare community.

Along with HCC Co-Presidents Bela Friedman and Don Stanziano, Brown recognized HCC "Finest Awards" winners at the organization's annual gala held Feb. 6 at The Prado Ballroom in Balboa Park.

"The selection process was tough this year," said Friedman, a public relations and marketing professional with the American Lung Association of San Diego and Imperial Counties. "We were blessed with a record number of entries. To remain impartial, we decided to ship the 87 entries -- which came in all shapes and sizes -- to our affiliate group, the Minnesota Strategy and Communications Network, for judging. It was quite a production, but having the opportunity to review all the wonderful work produced by our peers in San Diego made it all worthwhile."

"Outsiders think San Diego is just tourists, surfers, football fans," noted Stanziano, president of Stanzia Communications in San Diego. "But once you get to know this city, you're in awe of how much incredibly creative work goes on every day. San Diego is a very demanding environment to be a communicator. And the healthcare industry is particularly challenging ... just think, we deal with such issues as bioterrorism, work shortages, patient safety, on a daily basis. Healthcare is not a place where you can rest on your laurels for more than a nanosecond. So HCC really prides itself on being able to recognize these important contributions for at least one wonderful evening."

Respite from the serious business of healthcare communications came in the form of a "comic doctor bit" by San Diego actor Anthony Bollota, who entertained an audience of 150-plus healthcare professionals.

"This event would not have been possible without the generous support of our sponsors," noted 2003 Finest Awards Chair Lynne Fruehling, marketing communications manager at Scripps Memorial Hospital La Jolla. Sponsors included eHelp Corp., Eye/Comm Inc., Red Lizard Creative, Rush Press, The Corporate Basket, Time Warner Cable, AMN Healthcare Inc., PINT Inc., The San Diego Union-Tribune, American Specialty Health Plans, Express Press, Scripps Health and Sharp HealthCare.

And the "Finest Awards" winners are ...

Advertising Campaign

Gold: Scripps Health -- Lynne Fruehling and Christie Clay ... "Open Enrollment 2002."

Silver: Sharp HealthCare/Badami & Associates -- Diane Gage, Sonia Rhodes and Barbara Burbidge ... "14,000 Strong. The Sharp Experience Story."

Advertising -- Print Series

Gold: Scripps Health -- Lynne Fruehling ... "Open Enrollment 2002."

Silver: Community Health Group -- Joseph Garcia, Nicholas Drake and Theresa Hancock ... "Community Health Group's Winter 2002 Series."

Advertising -- Print, Less Than Full Page

Silver: Scripps Mercy Hospital -- Marg Stark ... "Suites for the Sweet."

Advertising -- Radio

Silver: Sharp HealthCare/Badami & Associates -- Barbara Burbidge, Rich Badami and June Satler ... "Changing Healthcare: 60."

Advertising -- Single TV Spot

Gold: Scripps Health -- Lynne Fruehling ... "Scripps Health 2002 Open Enrollment Campaign."

Silver: Sharp HealthCare/Badami & Associates -- Diane Gage, Sonia Rhodes and Barbara Burbidge ... 14,000 Strong. The Sharp Experience Story."

Advertising -- TV Series

Gold: Scripps Health -- Lynne Fruehling ... "Open Enrollment 2002."

Silver: Sharp HealthCare/Badami & Associates -- Barbara Burbidge, Rich Badami and June Satler ... "Anthem: 60, Anthem: 30, On Caring: 30, On Listening: 30."

Advertising -- Direct Mail

Gold: San Diego Hospice -- Tim Chisser, Melissa DelaCalzada and Linda Stratton ... "Love Letters."

Gold: Premier Inc. -- Nancy Goglin, Gay Wayland and Cynthia Smithers ... "Supply Chain Breakthrough Series."

Silver: Paradise Valley Hospital -- Maureen Wisener ... "Emergency Department Postcard."

Advertising -- Outdoor

Gold: Kramer Design/Burn Institute ... "Burn Institute Van Wrap."

Gold: San Diego Hospice -- Tim Chisser, Melissa DelaCalzada and Linda Stratton ... "San Diego Hospice Street Banner Program."

Public Relations -- Overall Campaigns

Gold: Nuffer, Smith, Tucker -- Micki Stockalper, Chris Hilliard and Lauren DiGeronimo ... "Emergency Medicine: A System Crisis."

Silver: Scripps Mercy Hospital -- Marg Stark ... "The Heart Care Center at Scripps Mercy Hospital."

Public Relations -- Media Relations Campaigns

Silver: Scripps -- Lisa Ohmstede ... "Interventional Radiology."

Public Relations -- Government Relations Campaigns

Silver: Sharp HealthCare -- George Greene, Heide Estrada and Dorothy Zirkle ... "AB 2668 Authorization to Establish Brain & Spinal Cord Injury Curricula."

Public Relations -- Internal Communications Campaigns

Gold: Scripps/Dave Meyer Design -- Mike Godfrey ... "Is This a Great Place to Work or What?"

Silver: Sharp HealthCare -- Janet Gennoe, Shawna Fallon and Twyla Cox ... "Employee Forums."