Business Services Industry
Teresa M. Kendregan Appointed as Publisher of GEAR Magazine
Business Wire, Jan 15, 2003
Business Editors
NEW YORK--(BUSINESS WIRE)--Jan. 15, 2003
Bob Guccione, Jr., Editor-in-Chief of GEAR today announced the appointment of Teresa M. Kendregan as Publisher of GEAR, the pop culture and fashion magazine for smart young men.
"Teresa Kendregan brings a combination of clear strategic focus and marketing savvy to the leadership of GEAR," said Guccione. "Her knowledge of and success in the field and her innovative branding concepts make her my perfect choice for Publisher."
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While Senior Vice President of Business Development at Fairchild Publications, Kendregan developed a fully integrated multi-platform business plan for Fairchild's media properties including Women's Wear Daily, W, Details and Jane. She created programs for key advertisers and subscribers integrating the full complement of Fairchild print and online properties.
Earlier, Kendregan served as Vice President and Advertising Director/Program Promotion for TV Guide where she was responsible for all television related advertising sales revenues across the entire portfolio of TV Guide properties including print magazines, The TV Guide Channel, TV Guide.com, Electronic Program Guides and Interactive Program Guides. At TV Guide, she brought in over $140 million annually in advertising revenue. Prior to that, Kendregan was Associate Publisher - Television and New Media for TVSM, Inc./ The Cable Guide and TotalTV.
"As Publisher of GEAR, I will have the opportunity of working with a top-quality product and a forward-thinking, creative team," said Kendregan. "The possibility for diverse expansion and branding potential is limitless."
GEAR has a paid circulation of 500,000 young men 18-34, and reaches a readership of 3.4 million.
Photo and Logo available on request.
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