Business Services Industry
Pinnacle West Creates New Web Site; User Feedback Vital in Design
Business Wire, Jan 21, 2003
Business Editors
PHOENIX--(BUSINESS WIRE)--Jan. 21, 2003
Research on how visitors navigated its previous site provided data and insight for the recent redesign of the Pinnacle West Capital Corp Web site. The new site allows investors, financial analysts, the media and job seekers to access more information in fewer clicks.
While the original Web site offered such innovative features as allowing visitors to make stock purchases and file job applications online, the new site presents even more capabilities. Simplified navigation and easy access to company news and information at www.pinnaclewest.com provide:
-- General company background information; -- Information for the media, including regulatory filings and news releases; -- Online access to shareholder accounts; -- Investor links including key financial documents and online stock purchases; -- Career opportunities at Pinnacle West and its subsidiaries including its School-to-Work program; -- Subscription opportunities to receive electronic news releases, investor information and statistics; and -- Direct links to the company's subsidiaries.
The new site was designed in-house, but to ensure the optimum visitor experience, Pinnacle West also worked with Phoenix-based Mighty Interactive, an Internet consulting firm.
Pinnacle West (NYSE: PNW) is a Phoenix-based company with consolidated assets of approximately $8.5 billion. Through its subsidiaries, the company generates, sells and delivers electricity and sells electricity and energy-related products and services to retail and wholesale customers in the western United States. It also develops residential, commercial, and industrial real estate projects.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders




