Bradmark Announces Platinum Partner Program

Business Wire, Jan 23, 2003

Business Editors/High-Tech Writers

HOUSTON--(BUSINESS WIRE)--Jan. 23, 2003

Bradmark Technologies, Inc., an established provider of data management solutions, today announced its Platinum Partner Program, a level of partnership for software providers who have extensive expertise and presence in a specific market.

The goal of the partner recruitment campaign is to add partners who are able to generate significant sales of Bradmark products, enabling Bradmark to move from a direct sales oriented company to one that leverages the opportunities and resources of Channel Partners, those who can sell into an existing customer base or integrate Bradmark products into new sales. In turn, Platinum Partners are looking for strong products with short sales cycles and excellent growth potential. Sales of Bradmark's NORAD products for distributed systems have experienced exponential growth over the last six months, demonstrating that there is a wide, untapped market for easy to use, integrated tools for the monitoring and management of databases and other critical IT resources.

In the coming months, Bradmark will aggressively recruit additional Platinum Partners to their existing channels program. "By working together we can provide technologies to solve critical issues," says Mike Sweeney, Bradmark Channel Sales Manager. "Our willingness to customize our solutions to take full advantage of our partner's product line is one of the things that sets Bradmark apart from other software development vendors."

"The flexibility and adaptability of Bradmark's NORAD Surveillance, a database monitoring tool, was made apparent when we were approached by one of the world's largest automobile manufacturers," continued Sweeney. "They had deployed Lucent's QIP Managed IP Addressing solution, which automated IP naming and addressing but there were no products on the market that were able to monitor QIP at the level they needed. They had been using Bradmark's database monitoring solutions for years when they came to us with a request to create a dynamic monitoring solution that leveraged NORAD's functionality for QIP environments. We were able to develop and implement a solution in less than three months."

NORAD Surveillance IP in now sold through Platinum Partner QBVentures, Inc., a Pennsylvania-based company that resells and implements software technology and provides a full range of VitalQIP consulting services. QBVentures is a prime example of the type of channel partner Bradmark is planning to add to its roster.

Under the new Platinum Partner Program, Bradmark is also pleased to announce their newly formed relationship with Openware do Brasil, one of the largest software providers in that country. Providing information technology solutions and services through high quality software tools for Oracle, DB2 and Microsoft SQL Server databases, Openware's clients include some of the largest manufacturing, service, telecommunications companies in South America along with Internet providers and consulting firms.

About Openware do Brasil

Since 1995, Openware has assisted database administrators in achieving 24 x 7 availability for critical applications. With Brazil's increased demand for advanced technology, Openware has become one of the leading software vendors in the South American market. Today, Openware provides products, services and support to high tech industries throughout Brazil. For more information, visit www.openware.com.br.

About QBVentures

QBVentures resells and implements software technology and provides a full range of VitalQIP consulting services. Based in Exton, Pennsylvania, their technical sales professionals lead the team through the presales requirements definition and manage the implementation to a successful conclusion. For additional information, go to http://www.qbventures.com.

About Bradmark Technologies, Inc.

Bradmark Technologies, Inc. provides database management tools for Oracle, Sybase, Microsoft SQL Server and Hewlett-Packard IMAGE databases. Bradmark was founded in 1981 and is a Software Magazine Top 500 company. Through innovative architectures, such as NORAD and DBGeneral, customers receive easy-to-install, highly reliable and flexible products, which increase enterprise performance and information availability. Bradmark customers include more than 200 of the Global 500, and hold more than 10,000 licenses worldwide. Headquartered in Houston, Bradmark has offices in San Jose, California, Seattle, Washington, London, United Kingdom and Munich, Germany. For additional information see http://www.bradmark.com.