ADVISORY/PHOTO OPPORTUNITY: Best Buy Brings Fun Zone to NFL Experience; Fully-Equipped Vehicle Takes Technology, Fun on the Road

Business Wire, Jan 24, 2003

News/Assignment Editors & Sports/Entertainment Writers

ADVISORY... for Friday-Sunday (Jan. 24-26)

--(BUSINESS WIRE)

    What: The Best Buy Fun Zone, a mobile marketing and entertainment
        destination, is available for media tours. The traveling Fun
        Zone features:

        --  The latest technology offered at Best Buy stores,
            including products that create a state-of-the-art bedroom,
            kitchen and high-definition home theater.

        --  An interactive gaming area with video game pods featuring
            the latest video game systems, and egg chair digital music
            pods complete with interactive video screens.

        --  An expandable stage for events.

        The Fun Zone creates the environment of a fully-networked home
        within the interior of the 53-foot trailer. A series of 14
        monitors show the superior picture quality and clarity of
        flat-panel LCD and plasma TV, using video streamed through an
        advanced audio/video/Internet network. The Fun Zone also
        features a touch-panel remote system that controls all of the
        trailer's audio, video, Internet and lighting devices. Other
        product highlights include a prototype refrigerator from
        Whirlpool, a 50-inch wide-screen plasma TV from Pioneer,
        Alienware computers and a satellite radio system from XM
        Satellite Radio.

        People who visit the NFL Experience can tour the Fun Zone to
        experience all of the technology first-hand and discover new
        ways to integrate the products into their lives, helping to
        make their time more fun and productive.

        Best Buy is also a sponsor of the Best Buy Super Bowl XXXVII
        Concert Series featuring Eve and Goo Goo Dolls. The two
        performances will take place at the South Embarcadero Marina
        Park on Friday, Jan. 24 and Saturday, Jan. 25. Tickets are
        available through Ticketmaster, SUPERBOWL.COM and
        866-TIX-4NFL.

    Where: NFL Experience
           Embarcadero Marina Park

    When: Friday, Jan. 24 - 3 p.m. to 10 p.m.
          Saturday, Jan. 25 - 10 a.m. to 10 p.m.
          Sunday, Jan. 26 - 10 a.m.  to 2 p.m.

    Interviews: Reporters and photographers welcome
                Call contact to arrange interviews

About Best Buy stores

Best Buy stores, owned and operated by Minneapolis-based Best Buy Co., Inc., is one of the nation's leading retailers of technology and entertainment products and services. Best Buy was founded in St. Paul, Minn. in 1966. Best Buy stores reach an estimated 300 million consumers per year through more than 500 retail stores in 48 states and online at BestBuy.com. For more information about Best Buy, visit the virtual pressroom at http://onlinepressroom.net/bestbuy.