Mimeo Selects Salesforce.com for Online Customer Relationship Management

Business Wire, Jan 27, 2003

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 27, 2003

Document production company chooses salesforce.com over SalesLogix

and other mid-market client/server solutions for online CRM

Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Mimeo, an innovative online document production service, has standardized on salesforce.com Professional Edition. Salesforce.com's online CRM solution provides Mimeo with pipeline management and forecasting capabilities, helping impose order and predictability on its high-volume business. Mimeo personnel can easily access a comprehensive view of all customer information and activities through an intuitive browser-based interface. Remote employees are freed from synchronization hassles, a key factor in the company's decision to implement salesforce.com over client/server software from SalesLogix, a subsidiary of The Sage Group plc (London:SGE.L).

"In order to meet revenue growth targets, we needed to gain control of a transaction-based business that seemed impossible to predict," said Bethany Bolling, vice president of sales at Mimeo. "Salesforce.com freed us from worrying about software -- implementation, maintenance and upgrades and the like -- and allowed us to focus on selling our product. Our 2002 revenue was nearly triple that of 2001 and part of that is due to salesforce.com's enabling us to focus on our customers and prospective customers."

Using the Web to allow its customers to efficiently order and manage high-quality document production and delivery, Mimeo's business involves a large number of transactions. The company implemented salesforce.com's online CRM solution to meet its need for strong forecasting and pipeline management capabilities. Salesforce.com service partner Blue Wolf assisted in the implementation and provided Mimeo with comprehensive business process reengineering. Salesforce.com Professional Edition was up and running within six weeks of initial sales contact, and is already delivering significant benefit in terms of visibility and productivity increases.

"Many people who have used SalesLogix in the past are deciding to go with salesforce.com this time around," said Marc Benioff, chairman and CEO of salesforce.com. "Salesforce.com delivers immediately, without the large up-front costs or long implementations that characterize other CRM solutions."

Driven by frustration with the costs and limitations of client/server implementations, companies are choosing salesforce.com over conventional CRM software. Given quick success with salesforce.com, usage is growing virally -- to more than 5,700 salesforce.com customers and 70,000 users worldwide -- as executives switch from enterprise software to online CRM success.

About salesforce.com

Salesforce.com builds and delivers customer relationship management (CRM) applications as scalable online services. The salesforce.com product suite -- Team Edition, Professional Edition, Enterprise Edition, Wireless Edition and Offline Edition -- gives companies of all sizes a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation, customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group, and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia.

About Mimeo

Mimeo has established a new standard for document production. The highest quality available in digital color and black/white documents, binding and overnight delivery are now at the fingertips of business professionals, executives, and administrators. Mimeo leverages the Internet to manage document production -- from short stapled reports to large bound presentations, in whatever quantity desired -- in a secure, dependable and convenient environment. Thanks to Mimeo, every business professional, with document needs, from the Fortune 500 to the home-based business, will be able to use their time more productively, any hour of the day, from any location. Founded in 1998, Mimeo is headquartered in New York City and its world-class document production facility is located in Memphis, Tenn. Mimeo's centralized production facility features the latest in digital printing technology, and is operated by a team of commercial printing professionals.

Salesforce.com is a trademark of salesforce.com, Inc., San Francisco, Calif. Other names used may be trademarks of their respective owners.