World's Leading User-Experience Firm, Adaptive Path, Announces 2003 Workshop Schedule

Business Wire, Jan 31, 2003

Business/Calendar Editors

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 31, 2003

Adaptive Path, the world's leading user-experience firm dedicated to helping businesses build better online services, announces it's 2003 schedule for research and design methodology workshops. Past workshop clients include Visa, Boeing, The Washington Post, the United Nations, International SEMATECH, and Wells Fargo, among others.

Workshop Dates:

-- San Francisco, June 3 - 4, 2003

- The Business of User Experience

-- Silicon Valley, May 5 - 6, 2003

- Beyond Usability: Designing the Complete User Experience

-- Milan, Italy, June 12 - 13, 2003

- Beyond Usability: Designing the Complete User Experience

-- Washington, DC, August 18 - 21, 2003

- AP User Experience Week: Both workshops

Workshop Details:

"The Business of User Experience"

Two days of all-new sessions designed to help transform a business with user-centered design.

-- The Elements of User Experience - Jesse James Garrett defines the strategic foundations of user-centered design.

-- Managing Internal Politics - Proven techniques for overcoming political obstacles, breaking organizational gridlock, and getting support for good designs.

-- Make Your CMS Work for You - Eight steps that help organizations maximize the benefits of its biggest technology investment.

-- Metrics for Success - Discover concrete methods for measuring and demonstrating the effectiveness of your user experience as it directly benefits your strategic business goals.

"Beyond Usability: Designing the Complete User Experience"

Spend two days learning to incorporate user goals and business needs into the design process.

-- Develop a detailed understanding of users through task

analysis, mental models, personas, and scenarios.

-- Create a user-centered information architecture that meets

business needs.

-- Manage in-house usability tests.

-- Validate and defend important design decisions.

Cost: Those interested in attending the workshop may do so at a cost of $1,095, and can register online by visiting http://www.adaptivepath.com/events. Educational, not-for-profit, and government discounts and scholarships are available.

Quotes:

"Understanding customers and meeting their needs has become a lost art in Web development," says Adaptive Path partner Jeffrey Veen. "Our workshops offer an updated approach to those principles, for both the designer and the CEO."

"Great workshop -- jam-packed with techniques I'll use in my web projects from now on," said 2002 Workshop attendees David Burke of the Washington Post.

Partners Leading Workshops:

-- Jeffrey Veen is author of The Art & Science of Web Design,

a Webmonkey columnist, international speaker, and

usability expert.

-- Mike Kuniavsky is author of the forthcoming book Observing

the User Experience: A Practioner's Guide for User

Research and designer of the HotBot search engine.

-- Janice Fraser is a speaker, usability expert, and former

managing editor for IDG Commmunications.

-- Jesse James Garrett is the author of The Elements of User

Experience and a leader in the emerging field of

information architecture.

Adaptive Path History

Headquartered in San Francisco, Adaptive Path is a user-experience firm that helps organizations create user-centered online offerings that support business goals. Traditional consulting firms attempt to solve design and architecture problems with one-size-fits-all methodologies. That approach fails to effectively address the important idiosyncrasies of companies and their specific target customers. Adaptive Path's techniques are scalable and customizable to produce tailored solutions grounded in the realities of user needs.

For complete details regarding Adaptive path and future workshop tours, please visit http://www.adaptivepath.com.

Note to Editors: All other company and product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.