Mirror Image Provides Enhanced Feature-Rich Multimedia Management and Delivery Solution; Adds Comprehensive instaContent Stream Offering to Content Delivery Suite

Business Wire, Jan 7, 2003

Business Editors/High-Tech Writers

WOBURN, Mass.--(BUSINESS WIRE)--Jan. 7, 2003

Mirror Image(R) Internet, a leading provider of distributed Web and content delivery services and a subsidiary of Xcelera Inc. (AMEX: XLA), today announced the availability of instaContent(R) Stream, the newest edition to the company's suite of instaContent(R) Global Distribution Services. The enhanced instaContent Stream offering provides easy-to-use multimedia management and delivery capabilities that enable users to cost-effectively publish, manage, deliver and analyze high-quality multimedia presentations.

By leveraging Mirror Image's advanced Content Access Point(TM) (CAP) network to regionally store and deliver multimedia, instaContent Stream provides businesses with the ability to deliver rich, continuous multimedia to users around the world, regardless of location or Web traffic fluctuations. Additionally, Mirror Image's solution eliminates the need to install additional internal architecture, reduces bandwidth and storage requirements, and includes media file support for multiple delivery platforms, including RealNetworks, Windows Media and QuickTime. The end result increases revenue opportunities, reduces infrastructure costs and improves customer and partner relations.

"Streaming technology is gaining steam as an attractive vehicle for corporate presentations and communications, especially in the business world, as vendors produce new and improved capabilities," said John O'Keefe, Senior Internet Services analyst for Current Analysis. "In particular, content delivery vendors like Mirror Image have the capacity to manage and publish media-rich data by leveraging their delivery architecture, putting them in a nice position to gain from the growing multimedia streaming business."

"In an ongoing effort to listen to our customers, we've recognized the need for a cost-effective multimedia solution that combines superior streaming performance with the ability to proactively manage and control content," said Scott Bishop, Director of Product Marketing for Mirror Image Internet. "Our instaContent Stream solution addresses this and eliminates the need to invest in additional hardware or software, reduces bandwidth requirements and eases concerns for managing digital media services."

How instaContent Stream Works

instaContent Stream integrates multimedia publishing, management, delivery and analysis capabilities into a comprehensive Web-based content management tool, providing complete and flexible control over multimedia content throughout the entire publishing and delivery lifecycle. When customers use the content management tool to upload multimedia to the CAP network, Mirror Image automatically distributes it to the most appropriate CAP location for optimal delivery to users around the world. Additionally, instaContent Stream provides secure access to online activity, trend analysis and traffic metrics, including Web-based administrative reports on system usage, bandwidth consumption, storage consumption and audit trails, which enable customers to understand the effectiveness of each multimedia presentation and make more informed business decisions.

About Mirror Image Internet

Mirror Image Internet, a leading provider of distributed Web and content delivery services, offers an unparalleled Internet experience by consistently delivering fast and reliable content regardless of location or demand. With an enterprise-class Internet infrastructure dedicated to global content delivery, Mirror Image is able to create business value for enterprises, content providers and service providers in the form of increased revenue opportunities, reduced infrastructure costs and improved customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves customers and partners through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit http://www.mirror-image.com.