REMINDER/truth Rolls into Cincinnati Stop of the Lollapalooza Tour

Business Wire, July 16, 2003

Entertainment Editors/Business Editors/Health/Medical Writers

REMINDER...for Wednesday (July 16)

--(BUSINESS WIRE)

Who:    truth(R), the largest national smoking prevention campaign for
        youth and seven crew members of the truth (R)grassroots summer
        initiative along with some of the hottest alternative bands.

What:   truth(R) is once again hitting the road this summer to reach
        out to thousands of teens, pulling back the curtain and
        shedding light on the deadly toll of tobacco-related illness
        and the marketing tactics of the tobacco industry.

        At the Cincinnati leg of the Lollapalooza Tour, the
        state-of-the-art truth(R) truck will allow guests a chance to
        get the facts about tobacco while being schooled in the fine
        art of deejaying, scratching and music mixing from the experts
        from the Scratch Academy. Each stop features impromptu rap
        sessions, join-in free-style demos and giveaways of popular
        truth(R) gear, like hats, t-shirts, socks and wrist-bands
        designed exclusively for this year's tour.

When:   Wednesday, July 16th, 2003, 2 PM - 9 PM

Where:  Riverbend Music Center
        6295 Kellogg Ave, Cincinnati, OH

Why:    This summer's truth(R) program will travel across the country
        with four of the most popular tours heavily attended by teens.
        July 5th through August 16th truth(R) will hit 45 cities in 25
        states and be part of the granddaddy of all summer tours
        Lollapalooza; the edgy car extravaganza Hot Import Nights; the
        dopest streetball tour ever to come together, the And 1 Mix
        Tape Tour and the always-irreverent Vans Warped Tour(R).

        truth(R) was launched in February 2000 and is the largest
        national smoking prevention campaign for youth. The campaign
        exposes the tactics of tobacco marketing and allows teens to
        make informed choices about tobacco use by giving them the
        facts about the tobacco industry and its products. The
        American Legacy Foundation(R), which provides strategic
        direction and funding for the campaign, was created as a
        result of the 1998 Master Settlement Agreement between the
        tobacco industry and 46states.

To find out where we are, go to www.thetruth.com