Applix New Customer Wins Demonstrate Business Intelligence Market is Expanding beyond Finance

Business Wire, July 16, 2003

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--July 16, 2003

Worldwide leaders enhance decision-making with Applix's Business

Intelligence and Business Performance Management solutions

Applix, Inc. (NASDAQ: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced 24 additional customer contracts worldwide for the second quarter 2003 - bringing the total of new customers for the quarter to 56. (See June 25 announcement for additional customer names at www.applix.com/news.)

"Organizations continue to become more educated on the cost-savings and other benefits Business Intelligence and Business Performance Management solutions provide," said David Mahoney, CEO and president of Applix. "Customers realize they can enhance both financial and operational efficiencies using our platform. The ability for strategic teams to access and utilize corporate data allows them to quickly adjust their thinking to current situations and plan for the future. This ability, unique to TM1-based solutions, supports Applix's market momentum."

Beiersdorf AG, Liberty Corporation (via Partner Revelwood, Inc.), and ProLogis (via Partner Stratature) are just a few of the worldwide leaders tapping TM1 to harness and comprehend financial and business data and support real-time decision making.

Other new customer wins from Europe, North America, and the Pacific Rim represent sales of Applix's TM1, the industry's only real-time OLAP engine. Applix's new customers (with associated Applix partners) include: All Nippon Airways, Co. Ltd. (Braxton Ltd.), Arlec Australia Limited, Bank of Queensland, Beres Gyogyszergyar Rt. (IFUA Horvath & Partner Kft.), British Council (Solaris 2000 Ltd.), Clear Channel Belgium (Aexis Belgium), ComSuper (Excelerated Consulting Pty Ltd), GMR Marketing, Hodder Headline Australia, HSBC Russia (eProgram), ITERGO Informationstechnologie, Landesbetrieb StraBenbau NRW (Klesse & Company Unternehmensb), Nohl Darmstadt GmbH & Co. KG, RS Information Systems (Adonix, Inc.), SCRAS (Aexis France), Showerlux Ltd. (Geac), STA Travel, Tega-Technische Gase und Gaste (elKom EDV-Komplettlosungen und Beratung GmbH), and Verlagsgruppe Handelsblatt (Klesse & Company Unternehmensb). Applix also added Zeus Unternehmensgruppe and North Birmingham PCT (InFocus Health Ltd.) as new customers for Applix Integra, the company's BPM platform.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,600 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Factors that could cause or contribute to such differences include competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation and other matters disclosed under the heading "Factors That May Affect Future Results" in the Company's most recent 10Q filed with the Securities and Exchange Commission. The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2003 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc., and Applix Integra is a trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.