Hudson Launches Mobile Content Service in America; Five Titles Including the Java Game Bomberman to Be Released for AT&T Wireless mMode on July 28

Business Wire, July 22, 2003

Business Editors/High-Tech Writers

TOKYO--(BUSINESS WIRE)--July 22, 2003

On July 28, 2003 Hudson Soft Co., Ltd will enter the mobile phone content service market in America by opening the Java(TM) compatible game site GameMaster for the AT&T Wireless (CEO: John D. Zeglis; Head Office: Washington; hereafter) mMode service. A total of five Java(TM) games will be available for download; Hudson's flagship brand Bomberman, plus Nutty's Tale, Planet Bowling, Cannon Ball and Klondike Solitaire.

The cost will be a fee per download, with Bomberman available for $5.99 and other titles costing $4.99. One or two new game titles will be introduced on the GameMaster site every month, including such Japanese fan-favorites as Adventure Island, and Star Soldier.

AT&T Wireless launched mMode, an Internet service for mobile phones in several US cities starting April 2002. NEC's new DoJa(TM) mobile handset 515 High Definition Mobile (HDM) will be released in the US on July 28, and Hudson will be providing unique new game content drawing on the technological expertise and know-how the company has built developing content for i-mode(TM).

Preceding the launch of this Java(TM) content service, AT&T Wireless placed a promotional billboard at the Seattle Mariner's home ground Safeco Field from May 6 to 8. On this billboard, screenshots from Hudson's Bomberman were shown alongside NEC's new mobile handset.

American Service Detail
  Site Name: GameMaster
  Launch Date: July 28, 2003
  Area Provided: North America
  Compatible Carrier: AT&T Wireless mMode
  Genre: Java(TM) compatible game site
  Payment method: Download fee per title
  Titles & Cost:
     1) Bomberman           $5.99 (1DL)
     2) Nutty's Tale        $4.99 (1DL)
     3) Planet Bowling      $4.99 (1DL)
     4) Cannon Ball         $4.99 (1DL)
     5) Klondike Solitaire  $4.99 (1DL)

Copyright Notice: (C) HUDSON SOFT

For Reference: Hudson Mobile Contents, Overseas Expansion

Country        Carrier                  Service Information
-------- ------------------ ------------------------------------------
Germany  E-Plus             From March 2002, 2 sites: Date&Chat and i-
                             Football online
                            From June 28, 2003 Java(TM) compatible
                             game site GameMaster online (5 titles
                             including Bomberman).
-------- ------------------ ------------------------------------------
Holland  KPN Mobile         From April 2002 Date&Chat and i-Football
                             online.
-------- ------------------ ------------------------------------------
Belgium  BASE               From October 2002 Date&Chat and i-Football
                             online.
-------- ------------------ ------------------------------------------
Spain    Telefonica Mobiles From June 26, 2003 Java(TM) compatible
          Espana             game site GameMaster online (5 titles
                             including Bomberman).
-------- ------------------ ------------------------------------------
Taiwan   KG Telecom         From June 2002 stand-by screen
                             Bishojo*Gakuen online.
-------- ------------------ ------------------------------------------
China    China Mobile       From February 2003 ringtones, stand-by
                             screen, SMS games online
                            From July 10 2003 Java(TM) game Nut's and
                             Milk online
-------- ------------------ ------------------------------------------

About Hudson Soft Co., Ltd (Nippon New Market "Hercules" Osaka SE:4822)

Since Hudson was established in 1973 it has used its advanced developmental know-how to develop and market a wide range of products, such as PC software and accessories, LSI, and operating systems.

After becoming the first third-party developer for Nintendo's NES, Hudson has continued to provide a variety of game content to all game platforms. Representative titles include Bomberman, the popular board game Momotaro Dentetsu and the epic RPG Tengai Makyo (Far East of Eden), among others.

Hudson is also actively involved in online game development (broadband operations) and mobile phone content development (mobile operations). In March of 2000 game-oriented content was launched for the NTT DoCoMo i-mode(TM) service. Following this, EZweb content was also introduced. Currently Hudson has over 100 game titles in distribution. Our mobile operations are expanding at an incredible pace, with over 700,000 paying subscribers to our ringtone site.

For more information, visit our website at http://www.hudson.co.jp/.

About Bomberman

Bomberman is an action game that has become synonymous with the Hudson brand. The first game, which was released in 1985 for the NES, went on to sell over one million copies. Boasting a simple and addictive game system where the player sets bombs to knock out enemies, the game's endless strategic possibilities made it a critical success. Multiplayer play has become the Bomberman series' forte, and over 40 titles have been released for most home console systems. In total, it has grown into a hugely popular series of over 10 million copies. There is also currently a version available for the NTT DoCoMo i-mode(TM) service.