Fujifilm Introduces USB Drive 2.0, a Faster Portable Storage Device, Adding New 1GB Capacity and Enhancements

Business Wire, July 24, 2003

Business Editors

VALHALLA, N.Y.--(BUSINESS WIRE)--July 24, 2003

Fujifilm Expands USB Drive Product Line with New High-Speed,

High-Capacity 1GB Model - a Compact, Personal Solution for On-the-Go

Storage and Easy Transfer of Files

To provide users with fast, high-capacity storage for documents, photos, music and videos, the Computer Products Division of Fuji Photo Film U.S.A., Inc., is shipping the Fujifilm USB Drive 2.0.

This personal storage device plugs into any computer's USB port, and is now available in a 1GB (gigabyte) capacity, providing users with high flexibility, high- capacity storage and fast data read/write speeds, in a pocket-sized format.

Fujifilm will ship the USB Drive 2.0, including the 1GB capacity drives, to major retail outlets and catalog distributors in August. The faster file transfer rates of the Fujifilm USB Drive 2.0 -- with maximum Read-speed rate of 4MB per second and Write-speed rate of up to 3MB per second - are nearly four times faster than the previous generation of flash memory storage products. The Fujifilm USB 2.0 enhancement will be available in 128MB, 256MB, 512MB and 1GB capacities. (The smaller capacity 32 MB and 64MB USB drives will be offered at the original USB 1.1 Read-speed rate of up to 1MB/second and Write-speed rate of up to 0.85 MB/sec.)

"The demand for the Fujifilm USB Drive from our customers has exceeded expectations, driven by its high-capacity format and ease-of-use," said James Cito, Product Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. "With the Fujifilm USB Drive 2.0, the upgrades will open up new possibilities for unique applications for business, leisure and home use. The USB Drive makes an excellent addition to Fujifilm's complete line of storage products and delivers a truly personal storage solution."

The USB Drive can store current Windows(R) and Macintosh(R) files together with ease, and with cross-platform compatibility between the Windows(R) and Macintosh(R) computing environments. The USB Drive 2.0 is also backward-compatible to USB Drive Version 1.1 interface. Users now have the flexibility to move their files more easily through home, school, business and entertainment applications. (NOTE: USB 2.0 driver support is required for USB 2.0 high-speed operations, via your computer USB port.)

The Fujifilm USB Drive contains no moving parts, enabling it to be lightweight and smaller than the size of your palm. No software is necessary; the device is USB-Bus powered. It offers an onboard CPU for easy operation via a computer's USB port. By incorporating this powerful 32-bit processor, the Fujifilm USB Drive is capable of running additional software applications and includes automatic boot functionality.

The 1GB USB Drive 2.0 will have a suggested list price of $499. All packages will ship with a mini CD-R with the Windows(R) 98/Windows(R) 98 SE driver. The USB Drive 2.0 will support the following operating environments: Windows98(R) Second Edition, Windows(R) 2000, Windows(R) ME, Windows XP(R), Mac(R) OS 8.6 (driver downloadable at www.apple.com), Mac(R) OS 9 and above.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For more information about the Fujifilm USB Drive product line, visit: www.fujifilmmediasource.com/usbdrive.>