Kanoodle.com Search Results Featured on ExactSeek.com; Paid Inclusion and Pay-Per-Click Partnership Breaks New Ground

Business Wire, July 24, 2003

Business Editors/High-Tech Writers

AMHERST, N.Y.--(BUSINESS WIRE)--July 24, 2003

As part of a series of collaboration deals, Kanoodle.com announces its partnership with ExactSeek.com, a hybrid search engine and directory developed by parent company Jayde Online. The latter represents the most recent addition to Kanoodle.com's network of 2,500 search engines, portals, directories, and destination sites that deliver Kanoodle.com's pay-per-click search results.

Instead of unilaterally attempting to drive users to the their Web site, Kanoodle.com capitalizes on the Web traffic of its affiliates, making the company's partnership with ExactSeek.com a significant move towards enhancing the volume and quality of traffic delivered to Kanoodle.com advertisers. One of the original bid-for-location search engines, Kanoodle.com already serves up over one billion search results per month.

Kanoodle.com search results appear at the top of ExactSeek.com pages under the heading "Sponsored Links." And while ExactSeek.com recently introduced its own paid inclusion listings, offering advertisers "pay-per-click placement," the two companies have struck a partnership that is expected to generate meaningful traffic for Kanoodle.com and a robust revenue stream for ExactSeek.com--without harming its own fee-based service.

Jayde Online CEO Mel Strocen comments: "At first glance, our paid inclusion and pay-per-click business models would seem at odds. But what we are doing is providing our users with the most relevant search results available, whether they are coming from Kanoodle.com or our own featured listings. Everyone profits. We reviewed proposals from over half a dozen pay-per-click search engines and are pleased to have selected Kanoodle.com."

For the past four years, Kanoodle.com has used its proprietary search technology and automated bidding system to put advertisers in control of the cost and quality of traffic delivered to their sites. Kanoodle.com partners include CNET search.com, Dogpile, Metacrawler, WebCrawler, Galaxy.com, and others.

ExactSeek.com was the first major search engine offering techniques for Web sites to improve their online ranking at no charge. The company's search index currently includes over three million Web sites and is projected to top five million by 2004. More than 25,000 new submissions are indexed and added on a daily basis.

About Kanoodle.com

Kanoodle.com is the premier bid-for-location search engine serving the "middle market," the roughly 50 percent of Internet users who utilize second-tier search engines. Founded in 1999 by Kent Keating and Michael Feeley, the Company allows online merchants to buy location rights to search terms, determining each merchant's placement throughout the Kanoodle.com network. Companies pay only for the traffic actually delivered to their site(s) through the Kanoodle.com engine. Additional information on Kanoodle.com can be found at www.Kanoodle.com.

About ExactSeek.com

ExactSeek.com was founded in 2001 by Jayde Online, a ten-year old company engaged in the publication of e-mail newsletters and the development of niche and general search engines. ExactSeekcom is unlike a number of other search engines because the site also offers targeted searches of niche databases, such as those containing newsletters, mp3 files, images, and more. Corporate information can be found at www.ExactSeek.com