The Knot Launches 'The Knot Video Runway': the Web's First Broadband Broadcast of Wedding Gown Fashion Shows

Business Wire, June 23, 2003

Business Editors

NEW YORK--(BUSINESS WIRE)--June 23, 2003

New Streaming Video Subscription Service on TheKnot.com Gives Brides a

Front Row Seat to 60 Bridal Runway Shows Featuring 900+ Gowns in

Unparalleled Detail

The Knot (www.theknot.com; AOL keyword: weddings), the #1 destination for brides online, announced today the launch of a groundbreaking editorial feature that promises to revolutionize the way a bride shops for her dream wedding gown.

The Knot Video Runway (www.theknot.com/videorunway), a new broadband application unveiled on TheKnot.com today, is the first subscription-based online resource of its kind that gives the over two million fashion-obsessed brides logged onto TheKnot.com front-row access to more than 60 wedding gown fashion shows from New York and Chicago's Bridal Fashion Weeks, providing an unprecedented preview of next season's hottest wedding gowns well before they arrive in salons - no downloading necessary.

Unlike any other bridal fashion resource available today, The Knot Video Runway provides brides with access to in-action, 360-degree views of over 900 wedding gowns from 60+ designers including the prestigious Badgley Mischka, Carolina Herrera, Reem Acra, and Monique L'Huillier. Brides gain twelve-month access to the video footage of the collections premiered at the semiannual Bridal Fashion Weeks - until now, privy only to the eyes of fashion editors, bridal salons, and department store buyers - for an introductory offer of just $14.95.

With The Knot Video Runway Pass, brides can view both fall 2003 and spring 2004 designer collections, as well as special fashion features produced by The Knot on hot styles including "The Best Big Ball Gowns," "The Bombshell Bride," and "Dare-to-Be Different Dresses." The Knot Video Runway works in tandem with ever-popular The Knot Wedding Gown Search - the Web's largest online photo gallery of over 20,000 wedding dresses - where brides can see current collections of gowns from the designers they love and find out where to buy their dream dress in their hometowns.

"Because a wedding gown is the most significant piece of clothing a woman may ever own, she wants not only to see every single dress she can before she commits to 'the one' - she wants to see every angle, every embellishment as it appears in live-action on a real model," said Carley Roney, editor in chief of The Knot. "The Knot Video Runway provides brides unparalleled access to the all-important details with technology that is unsurpassed by any other wedding resource - allowing our bride to narrow her choices down to her absolute favorite designer lines before she steps foot in a salon."

"With The Knot Video Runway, we are breaking ground for broadband in the bridal world, and launching the next step in our plan to improve the wedding-planning process for millions of brides around the world," said David Liu, CEO of The Knot. "The Knot Video Runway will provide the brides who use the Web as their primary resource for gown shopping - 90% of brides today--access to the most stylish, up-to-date, detail-oriented bridal fashion content on the Internet: a service no other wedding-planning resource can provide."

The Knot Video Runway is produced in partnership with The Feedroom, a leading Internet broadcaster of video news and entertainment, and The Oxygen Network, a top women's cable network, which will broadcast a fall special dedicated to the bustling world of bridal fashion. The Knot Video Runway Pass can be purchased throughout the year for $19.95, with a special introductory offer of $14.95 for a 12-month pass, at www.theknot.com.

About The Knot

The Knot Inc. (OTCBB: KNOT; www.theknot.com; AOL keyword: weddings) is one of the world's leading wedding media and services companies, providing today's to-be-weds with comprehensive wedding planning information, interactive tools, and resources. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN, and Yahoo!.

The Knot also offers a diverse collection of wedding-planning print publications. The Knot produces a national publication, THE KNOT Magazine, and, through its subsidiary Weddingpages, Inc., publishes WEDDINGPAGES(R), regional wedding magazines that reach dozens of U.S. cities. In addition, the company publishes a wedding-planning book trilogy with Random House's Broadway Books and a gift book series with Chronicle Books. The Knot is based in New York and has several other offices across the country.

This press release may contain projections or other forward-looking statements regarding future events or the future financial performance of The Knot. These statements are only predictions and reflect the current beliefs and expectations of The Knot. It is routine for our internal projections and expectations to change as the quarter progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which The Knot bases its expectations may change prior to the end of the quarter. Although these expectations may change, we will not inform you if they do. The Knot's policy is to provide our expectations only once per quarter, and not to update that information until the next quarter. Actual events or results may differ materially from those contained in the projections or forward-looking statements. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation, (i) The Knot's unproven business model and limited operating history, (ii) The Knot's history of losses and expectation of significant losses for the foreseeable future, (iii) the significant fluctuation to which The Knot's quarterly revenues and operating results are subject, (iv) the seasonality of the wedding industry and (v) other factors detailed in documents The Knot's files from time to time with the Securities and Exchange Commission, including its recent filings on Forms 10-K and 10-Q. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.