MediaMap Adds New Healthcare and Consumer Industry Analysts to Its Comprehensive Media Directory; Industry Leader Arms PR Professionals with Access to 600 More Research Analysts

Business Wire, June 25, 2003

Business Editors

WATERTOWN, Mass.--(BUSINESS WIRE)--June 25, 2003

MediaMap, the industry leader in delivering Communications Management (CM) solutions to corporate communications departments and public relations agencies, today announced the addition of healthcare, business and consumer analysts to its award-winning directory of media and analyst contacts.

The latest additions supplement MediaMap's comprehensive listing of technology analysts delivered within MediaMap's Premium Content Packages. Based on customer request, MediaMap has added more than 600 new analyst contacts representing nearly 90 firms from healthcare, consumer and other industries. In total, MediaMap now offers in-depth profiles and information for more than 3,000 analysts from nearly 200 research firms. The addition of more industry analysts to MediaMap's premium content packages is available to subscribers of both MediaMap Online and MediaMap Performa.

"Reaching industry analysts has to be a central element of any company's communications strategy," said Alyssa Martin, marketing communications manager at BioInformatics LLC, a healthcare market research firm based in Arlington, VA. "Positive coverage by unbiased analysts adds credibility in the eyes of the media and the public, which is vital when launching new products, services or companies."

"MediaMap's expanded analyst coverage allows corporate communications professionals to form the necessary relationships they need to add third-party validation to pitches and other influential external communication," said Ruth Habbe, MediaMap's President. "A statement from an analyst or market research firm instantly adds credibility and MediaMap delivers the most insight on these influencers."

About MediaMap

MediaMap delivers innovative Communications Management solutions that help public relations professionals more effectively manage, track and analyze communications with key audiences, and promote corporate reputation growth and shareholder value. Each of these solutions incorporates MediaMap's comprehensive media intelligence, which provides the most in-depth and accurate profiles of all journalists and analysts across North America. More than 25,000 communications professionals at some of the world's best known corporations and over 90 percent of the top public relations agencies use MediaMap solutions each day to improve their media relations results. For more information on MediaMap call 888.225.4932 or visit www.mediamap.com.