Siebel Systems Positioned in the Leader Quadrant in CRM Sales Suite Magic Quadrant; Siebel Systems Named Sole Leader Quadrant Vendor For the Second Consecutive Year

Business Wire, March 18, 2003

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--March 18, 2003

Siebel Systems, Inc. (Nasdaq:SEBL) today announced that it has been listed as the only vendor in the Leader quadrant in Gartner's Customer Relationship Management (CRM) Sales Suite Magic Quadrant Report.(1) Gartner evaluated and ranked six vendors based on their ability to deliver a broad range of fully integrated, multichannel sales applications that address the needs of organizations of all sizes, including the largest global enterprises. The CRM Sales Suite Magic Quadrant represents the cumulative evaluations of all the individual Gartner Magic Quadrants that rate sales solutions. Siebel Systems has been the sole leader quadrant vendor since the report's inception, reflecting the company's depth of product functionality and heritage of proven CRM success in the sales organizations of the world's leading enterprises.

Gartner defines CRM Sales Suites as applications that improve sales effectiveness and provide broad, integrated sales functionality across all channels, including mobile, call center, and web.(2) Leaders in the CRM Sales Suite Magic Quadrant must meet the highest standards in execution, functionality, and architecture.(3) They must also provide best-in-class functionality encompassing all areas of sales, including direct sales, partner relationship management, sell-side eCommerce, incentive compensation, and sales configuration.(4)

"It is a major accomplishment to be positioned as a leader in Gartner's Sales and CRM Suite Magic Quadrant reports," said Richard Gorman, Senior Vice President, Products, Siebel Systems. "Through thousands of successful customer deployments worldwide, we have clearly demonstrated the ability to deliver comprehensive, multichannel sales solutions that drive unprecedented ROI. Clearly, Siebel Systems was the only vendor that could meet this high standard of proven CRM success."

Global Leaders Achieve Significant ROI with Siebel Multichannel Sales

Siebel Systems pioneered the concept of the multichannel CRM sales suite and has proven its ability to improve sales effectiveness for thousands of organizations worldwide. Siebel Sales enables organizations to enhance customer satisfaction, sales force efficiency and productivity by maximizing the value of customer interactions across direct and indirect channels. Siebel Sales also helps organizations ensure a satisfying buying experience for their customers, regardless of channel.

To qualify as leader in the Gartner CRM Magic Quadrants, Siebel Systems provided hundreds of customer references across more than a dozen industries, demonstrating the highest levels of return on investment.

BT Group, the U.K.'s leading provider of telecommunications services, has standardized on Siebel Sales to provide access to complete customer information to thousands of employees and partners in its wholesale and retail organizations. BT Wholesale has effectively automated more than 40% of its sales tasks using Siebel Sales, a key to boosting the productivity of sales professionals who now have more time to focus on serving customers and closing business. BT Wholesale has also deployed Siebel Partner Relationship Management (Siebel PRM) as a critical component of its customer-focused strategy, enabling its partner community to learn about BT solutions; manage sales, marketing, and service processes; and submit orders.

Using Siebel's leading telesales solution, BT Retail experienced a 12 percent increase in customer satisfaction during one peak month and has experienced a 20 percent increase in revenue per customer compared with other areas of the contact center not yet using Siebel eBusiness Applications. In addition, Siebel applications have been pivotal in delivering an impressive 34 percent increase in advisor satisfaction.

Empowered to collaborate more effectively with both its customers and partners, the BT Group has leveraged Siebel Sales to successfully introduce new services, increase revenues, and reduce operating costs. "Our sales force has much more time to up-sell and provide more value, because they have easy access to rich customer profile information," said Fionnuala Morgan-Rees, Head of Service Provider, BT Wholesale.

Thousands of global leaders have standardized their sales operations on Siebel eBusiness Applications on including Agilent Technologies, Inc.; Bally Gaming Systems; BMC Software; Bank of America; Bayer AG, Bellsouth Business Systems; Biogen; Boehringer Ingelheim International GmbH; British Telecom; Cable & Wireless UK; Caterpillar, Inc.; Country Financial; Cox Communications; Dow Chemical Company; Fujitsu Siemens Computers GmbH; Hewlett-Packard Company; Hoffman-La Roche AG; ING Ltd.; Itron, Inc.; Level 3 Communications; Novell, Inc.; Pitney Bowes, Inc.; Renault S.A; Reuters Ltd.; Roche Laboratories, Inc.; Telecom Italia SpA; and Telstra Corporation Limited.

Siebel Systems' Proven Solutions Drive Leadership

Siebel Systems was selected sole leader in the CRM Sales Suite Magic Quadrant based on a set of stringent criteria established by Gartner. Leadership is based on a CRM Sales Suite(5) vendor's ability to provide functionality to support: