Dell Systems Help Interelate Deliver Measureable Results; Leading Relationship Marketing Firm Selects Dell Servers, Storage for Performance

Business Wire, March 24, 2003

Business Editors/High-Tech Writers

ROUND ROCK, Texas--(BUSINESS WIRE)--March 24, 2003

Dell (Nasdaq:DELL) today announced that Interelate Inc. has selected Dell for its Web and applications server needs in its Minnesota data center.

Interelate, whose customers include companies such as Nissan and American Airlines, creates and manages customer databases, applies advanced analytics, executes marketing campaigns and provides strategic consulting services to help companies retain and grow customer relationships and maximize return on their marketing investments.

"Managing our clients' campaigns, results analysis and customer databases on Dell servers enables us do a lot of processing using only a few powerful servers, as opposed to an entire server farm," said Mike Wilson, vice president of Marketing Services for Interelate.

Using just three Dell(tm) PowerEdge(tm) servers with direct-attached Dell PowerVault(tm) storage systems, the company was able to send, gather feedback and report to clients on more than 1 billion targeted, opt-in e-mails, newsletters and direct mail pieces in 2002.

Interelate's data center houses approximately 85 servers. While many of the systems run Microsoft(R) Windows 2000(R) and applications including Microsoft SQL 2000 and Exchange 2000, some dedicated to intrusion detection, monitoring and charting network performance run Red Hat(R) Linux(R).

"With Dell, we can scale and affordably upgrade our hardware to fit our client's needs," Wilson said. "This allows us to better manage our operating costs. Also, with 4-Hour Response(a) service on our servers, and being an all-Dell shop, we never face compatibility issues. Everything is optimized, and everything works."

"Dell's commitment to providing standards-based systems enables service businesses such as Interelate to get more powerful systems at better prices, maximizing their technology spend and providing more cost-effective products and services to their clients," said Joe Marengi, senior vice president, Dell Americas.

About Interelate Inc.

Interelate is a leader in next-generation relationship marketing services for Global 2000 companies. Since its founding in 1999, Interelate has helped more than 60 companies implement, host, enhance, manage or apply their Customer Relationship Management (CRM) system to become more effective relationship marketers. Interelate combines real-world marketing expertise and advanced technology to deliver a fast and measurable return on marketing investment. It does this through next-generation database, analytics and marketing services capabilities focused on growing its clients customer relationships incrementally, continuously and profitably. Through its broad marketing experience, coupled with multiple CRM software platform relationships, Interelate optimizes existing installations and programs, or implements new next-generation relationship marketing initiatives that dramatically improve customer retention and growth. Headquartered in Eden Prairie, Minn., Interelate can be reached at 952/908-8000 or www.interelate.com.

About Dell

Dell Computer Corporation (Nasdaq:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled $35.4 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

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