Business Services Industry
FIND/SVP Inc. Partners With CMR/TNS Media Intelligence To Deliver Customized Advertising & Marketing Information
Business Wire, March 25, 2003
Business Editors
EDITORS' NOTE: The number 2 as it appears in "Stradegy2" should be
read as a superscript.
NEW YORK--(BUSINESS WIRE)--March 25, 2003
FIND/SVP, Inc. (OTCBB: FSVP), a leader in business advisory, research and consultancy services, and CMR/TNS Media Intelligence, the leading provider of marketing communication and advertising expenditure information, announced today that they have entered into a strategic marketing relationship to offer on-demand advertising expenditure reports to FIND/SVP clients in the corporate marketing, advertising and media communities.
FIND/SVP consultants will draw on the CMR/TNS data to help clients evaluate spending patterns and competitive trends relating to more than 1.7 million brands across 15 different media. FIND/SVP clients will receive assisted access to customized reports from CMR/TNS' flagship Stradegy2 database, which reveals ad spending and occurrence data for each media type based on company name, brand, product category, and market (http://www.findsvp.com/services/cmr.cfm). This world-leading information source is generally available only by annual commitment.
As part of the relationship, FIND/SVP will also provide custom research and analysis for a new web-based auto intelligence product developed by CMR/TNS, called Auto Insights. Through Auto Insights, users can obtain CMR/TNS's ad spending and ad creatives in addition to having access to market trends, news abstracts and other analyses based on research by FIND's industry consultants. Auto Insights is the first in a series of intelligence products that will be developed through the FIND/SVP and CMR/TNS relationship.
"We're pleased to provide our clients with access to CMR/TNS's highly respected Stradegy2 data on a transactional basis," stated David Walke, Chief Executive Officer of FIND/SVP. "We're equally excited that CMR/TNS recognizes our cross industry and cross functional expertise as a key ingredient for its Auto Insights product."
According to Steven J. Fredericks, president and chief executive officer of CMR/TNS Media Intelligence, "The partnership with FIND/SVP provides a prime opportunity to enhance our service to clients, layering data with relevant and compelling marketplace knowledge. And with the recent launch of Auto Insights, a product targeted to the largest advertising category, clients will realize the benefits of our alliance firsthand."
About FIND/SVP
FIND/SVP, Inc. (http://www.findsvp.com) is a knowledge services company that offers a full suite of custom business intelligence, advisory, and consulting solutions to address clients' critical business issues. FIND/SVP helps executives enhance their business performance and profit from opportunities through targeted research and advisory work, providing its nearly 2,000 member clients with a competitive business advantage. Founded in 1969, FIND/SVP is the second largest member of the global SVP Group, which serves more than 75,000 executives in 11,000 companies worldwide.
About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 1.7 million brands across 15 media. CMR/TNS is headquartered in New York City and maintains sales locations in major markets throughout the United States.
Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.
Through its international network of 230 offices in more than 50 countries, TNS provides market information services in over 100 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on TNS is available from the corporate Web site: www.tnsofres.com.
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