Business Services Industry
CMR/TNS Media Intelligence Names Bev Andal COO; Move Strengthens Company's Ability to Service Clients
Business Wire, March 26, 2003
Business Editors
NEW YORK--(BUSINESS WIRE)--March 26, 2003
CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information, has named Bev Andal to the newly created position of chief operating officer, effective immediately.
Prior to the announcement, Ms. Andal served as president and chief operating officer of Evaliant, the leading provider of online advertising tracking data. CMR/TNS Media Intelligence acquired Evaliant in June 2002.
"Bev has extensive advertising information service experience," said Steven Fredericks, president and CEO, CMR/TNS Media Intelligence. "Her promotion to COO will allow CMR/TNS to streamline key functions and develop new technological and product initiatives that will result in significant future growth."
In addition to her expanded duties as COO, Ms. Andal will continue to oversee the Evaliant business unit.
Prior to joining Evaliant in January 2000, Ms. Andal held various positions at VNU including president of Interactive Market Systems (IMS), an international supplier of media planning software and Marketing Resources Plus, a domestic provider of media buying software.
Ms. Andal was awarded a MBA from Queens University, Canada and also studied at the University of Grenoble, France.
About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.7 million brands across 15 media. CMR/TNS is headquartered in New York City and maintains sales locations in major markets throughout the United States.
Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.cmr.com.
Through its international network of 230 offices in more than 50 countries, TNS provides market information services in over 100 countries to national and multi-national organizations. It is ranked as the third largest market information group in the world. Further information on TNS is available from the corporate web site: www.tnsofres.com.
Editorial Note: A photo of Ms. Andal is available upon request.
This release and prior releases are available on the CMR/TNS Web site at www.cmr.com
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