iDine Rewards Network Inc. Receives Significant Interest in the United Airlines Mileage Plus Dining by iDine `7 - 5 - 3 Bonus' Promotion

Business Wire, March 28, 2003

Business Editors

MIAMI, Fla.--(BUSINESS WIRE)--March 28, 2003

iDine Rewards Network Inc. (AMEX: IRN)

Special Promotion For Enrolled Members

Runs Through April 30, 2003

iDine Rewards Network Inc. (AMEX: IRN), the nation's leading provider of loyalty and rewards programs, is receiving significant interest from members in the United Airlines Mileage Plus Dining(SM) by iDine program for their "7 -5 -3 Bonus" promotion.

The promotion that continues through April 30, 2003 provides enrolled members the opportunity to earn bonus miles.

The Mileage Plus Dining program is jointly marketed by both iDine and UAL Loyalty Services, a wholly owned subsidiary of UAL Corporation (NYSE: UAL). The dining program is a compelling reward opportunity that enables members to earn miles for directed loyalty activity at more than 9,700 participating restaurants across the country. The richness of the reward, up to 10 miles per dollar spent on the entire dining bill (including food, drinks, tax and tip), makes it an extremely popular program.

The promotion, named the 7 - 5 - 3 Bonus, awards participants up to 1,000 Bonus miles - the amount of which is determined by their dining frequency between February 1st and April 30, 2003: Dine 7 times, earn 1,000 miles; Dine 5 times, earn 500 miles; Dine 3 times, earn 250 miles. Bonus miles will be automatically awarded in addition to the 10 miles per dollar spent for each qualified dine.

With more than 2.3 million enrolled Mileage Plus Dining members, current participation in the 7 - 5 - 3 Bonus promotion (which launched February 1st) has exceeded expectations by more than 57%. Members have through the end of April to register, and all dines since February 1st will be counted for Bonus consideration. Mileage Plus members interested in Mileage Plus Dining and/or the 7 - 5 - 3 Bonus promotion can find complete details as well as search for participating restaurants in their area by visiting www.united.com/dining or by call Mileage Plus Dining member services at 1-800-555-5116.

The United Airlines Mileage Plus program is a valued partner within the iDine network of affiliates. Both iDine and UAL Loyalty Services look forward to introducing new and enhanced benefits to the joint program within the next few months.

About iDine Rewards Network

iDine Rewards Network Inc., based in Miami, Florida, offers its members a variety of dining savings and rewards programs at more than 9,700 restaurants throughout the United States via means of its registered credit card platform. The Company currently has 17.2 million credit cards registered through 12.7 million enrolled accounts. Dining incentives are offered through the Company's dining programs, either branded under the name iDine or provided through co-branded and private label partnerships, such as airline frequent flyer programs, club memberships or other affinity organizations. iDine Reward Network's common stock (IRN) trades on the American Stock Exchange (AMEX: IRN). Additional information about the iDine Rewards Network can be found at http://www.idine.com.

Statements in this release that are not strictly historical are "forward-looking" statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, which may cause the company's actual results in the future to differ materially from expected results. These risks are qualified in their entirety by cautionary language and risk factors set forth in the company's filings with the Securities and Exchange Commission.