Atari and Nelvana to Publish Video Games Based on Popular Beyblade TV Show

Business Wire, May 13, 2003

Entertainment Editors/Business Editors

BEVERLY, Mass.--(BUSINESS WIRE)--May 13, 2003

Atari, Inc. (Nasdaq: ATAR) and Corus Entertainment's Nelvana today announced that they have finalized deal terms for Atari to have the exclusive license to develop video games based on the hit television series, Beyblade(TM). Atari and Nelvana plan to bring Beyblade video game titles to console systems later this year.

"We are thrilled to be working with one of the hottest properties in the world to bring the ultimate Beyblade experience to console," said Nancy MacIntyre, vice president of marketing for Atari's Beverly studio. "The Beyblade video games will bring together the deep fantasy of the show with similar mechanics of the toy for a truly exciting interactive experience."

Acquired by Nelvana from d-rights, Beyblade is an enormously popular animated television show. It is the 2nd highest-ranking kids program on cable, Mondays-Fridays 7:30-8 am with Males 6-11 and Males 9-14. It is also a hugely successful toy based on customizable, high performance tops that compete. An extreme sports experience where every fan can become an active competitor, Beyblade requires strategy to build and customize battle equipment in pursuit of becoming the World Beyblade Champion.

"Beyblade interactive product is integral to our overall strategy for the property and we are delighted to collaborate with Atari," said Sid Kaufman, vice president of marketing, Nelvana. "Atari has a rich history of translating hit properties into great games and we are excited to work with them to deliver an enormously powerful product line."

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

About Nelvana

Nelvana Limited is one of the world's leading international producers and distributors of children's programming and products. Nelvana is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. The company's other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus' Web site can be found at www.corusentertainment.com.

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