Business Services Industry

Ethan Allen Unveils Innovative New Store In Tustin, CA

Business Wire, May 15, 2003

Business Editors

TUSTIN, Calif.--(BUSINESS WIRE)--May 15, 2003

Ethan Allen Home Interiors (NYSE:ETH), located at the Tustin Marketplace, 2996 El Camino Real, Tustin, CA, is celebrating the grand opening of their new store.

The 14,500-square-foot store welcomes customers with an array of both classic and casual home furnishings and a large showroom for the upcoming Ethan Allen Kids introduction, all of which are naturally lit by a skylight over the Home Fashion Center.

During the grand opening celebration, the Tustin store will also be introducing Ethan Allen's Tuscany collection, a rich and romantic new product line of wood furnishing, upholstery, and decorative accessories with a blend of 19th century Italian, English and French design influences.

Grand Opening festivities are scheduled for Thursday evening from 6:00 pm to 8:00 pm on May 15th. To commemorate the occasion, the store will be holding a ribbon-cutting ceremony, which will be attended by the Mayor of Tustin and members of the Tustin Chamber of Commerce and the City Council. Following the ribbon cutting, the store will be hosting a private reception with an Italian flair, catered by Panache, offering Italian wines, hors d'oeuvres and a three-piece jazz trio to add to the atmosphere of the celebration. In addition to the evenings festivities, the store will be offering a 10% discount on items ordered during the celebration.

"We are very excited to bring a fresh, unique, shopping experience to the Tustin area by offering our consumers superior customer service through our complimentary design service and exciting new collections, such as the new European inspired Tuscany collection," states Ethan Allen Chairman and CEO Farooq Kathwari.

Store's New Layout Makes Decorating Fun and Easy

The store's easy-to-shop interior showcases a stylish selection of products. To illustrate how individual pieces could work together in a consumer's own home, wood pieces, upholstery, and accents are displayed in inspirational classic and casual room settings, reinforcing Ethan Allen's position as a lifestyle specialist in both categories.

The home fashion center, where the store's 17 design consultants meet with customers, is just one example of the seventy-year commitment Ethan Allen has made to superior customer service. Ethan Allen's complimentary design service can help turn the creation of a fashionable home into a fun and easy experience. Knowledgeable design consultants are always available to help with design goals whether it involves a free in-home consultation for designing an entire room or choosing one perfect accent to assist in creating a beautiful and comfortable home.

Ethan Allen is committed to making decorating as affordable as possible for its customers. It's new Finance Plus Card gives customers flexibility in one card by offering multiple payment options to make buying home furnishings even easier. At the time of purchase, customers using the Finance Plus Card may choose the Simple Finance Plan option, with fixed monthly payments and a low annual percentage rate, or they may opt for monthly payments of a revolving credit card. Ethan Allen welcomes customers to a new, flexible future in financing.

Ethan Allen is a vertically integrated, specialty lifestyle retailer of quality home furnishings, including wood furniture, upholstery and accessories for "one-stop" shopping convenience. The company's core competencies include design, sourcing, logistics, marketing, and execution. Ethan Allen product is sold exclusively through an international network of over 300 "Ethan Allen" stores, of which 120 are company owned. The company owns 14 manufacturing plants in the US and supplements domestic capacity with global sourcing. For more information about Ethan Allen, please visit our website at http://www.ethanallen.com or contact the Tustin store at 714.368.0811.

COPYRIGHT 2003 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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