Business Services Industry
PromSpot.Com Dances onto the World Wide Web
Business Wire, May 8, 2003
Lifestyle Editors/Business Editors
NEW YORK--(BUSINESS WIRE)--May 8, 2003
The Knot Inc. Launches the Net's Premier
One-Stop-Prom-Spot With World's Largest Online
Selection of Prom Dresses, Planning Tools & Advice
For millions of teenagers across the country, prom night is the most coveted event of high school.
To help them answer all their prom-planning needs The Knot Inc., a leading lifestyle services and media company, today announced the launch of PromSpot.com (AOL Keyword: proms), the most comprehensive all-in-one prom and party-planning site of its kind on the World Wide Web.
From prom dresses and accessories to flowers, limos, after-parties and more, today's teens have more to plan and purchase than ever before -- and they're willing to pull out all stops for their first fifteen minutes of fame. According to a 2001 Rand Youth Poll, 13- to 19-year-old female teens in the U.S. are estimated to spend approximately $64 billion a year, $31 billion of it on beauty and fashion. Today's teens are prepared to splurge for the chance to wow their peers -- and the prom is the prime time and place to do it.
Just in time for prom-planning season, the nation's millions of potential prom-goers can now turn to PromSpot.com for:
-- HUNDREDS OF PROM DRESSES
The world's biggest prom dress finder, with the season's hottest looks and where to buy them
-- PROM PLANNING TO-DOS & HOW-TOS
Easy-to-use interactive tools help prom-goers prepare
-- THE 411 ON DATING, FASHION & BEAUTY
Savvy articles, plus fun quizzes and polls on all things prom, from landing your dream date to last-minute emergency solutions
-- A PLACE TO DISH WITH OTHER TEENS
Message boards to chat about life, prom, and dating dilemmas
"The Web and the Prom are a perfect fit," said David Liu, CEO of The Knot Inc. "In our research, teens, more than any other demographic group, turn to the Web for teen-related advice, trends, shopping, and a community of their peers. But until now there was no single destination where they could turn to for all of their prom needs. Putting what they're looking for together into one fun, interactive online destination is a natural extension of The Knot lifestages media services."
For information on PromSpot and the latest prom trends, please contact Amy Shey Jacobs, PR Manager for the The Knot & Promspot see below), at 212.219.8555, x1246 or via email at ashey@theknot.com. To advertise on PromSpot, please contact Erik Herz, VP of Sales at 212.219.8555, x1121 or via email at erik@theknot.com.
ABOUT THE KNOT
The Knot Inc. (OTCBB:KNOT)( www.theknot.com; www.promspot.com ) is one of the world's leading lifestyle media and services companies, providing comprehensive event planning information, interactive tools, and resources for a variety of milestone life events -- from weddings to prom -- with a fresh voice and real-world sensibility. Since launching The Knot wedding brand in 1996, The Knot has become the fastest growing name in the bridal world: online at the #1 wedding website TheKnot.com and on AOL Keyword: weddings, on newsstands with THE KNOT Magazine and WEDDINGPAGES, in bookstores, and on TV.
This press release may contain projections or other forward-looking statements regarding future events or the future financial performance of The Knot. These statements are only predictions and reflect the current beliefs and expectations of The Knot. It is routine for our internal projections and expectations to change as the quarter progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which The Knot bases its expectations may change prior to the end of the quarter. Although these expectations may change, we will not inform you if they do. The Knot's policy is to provide our expectations only once per quarter, and not to update that information until the next quarter. Actual events or results may differ materially from those contained in the projections or forward-looking statements. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation, (i) The Knot's unproven business model and limited operating history, (ii) The Knot's history of losses and expectation of significant losses for the foreseeable future, (iii) the significant fluctuation to which The Knot's quarterly revenues and operating results are subject, (iv) the seasonality of the wedding industry and (v) other factors detailed in documents The Knot's files from time to time with the Securities and Exchange Commission, including its recent filings on Forms 10-K and 10-Q. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
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