On Demand CRM Success, Not Software, Highlighted at First Salesforce.com User and Developer Conference

Business Wire, Nov 10, 2003

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 10, 2003

Industry leaders, customers converge to showcase the explosive growth

and momentum of on demand CRM

Salesforce.com, the world leader in delivering on demand applications, kicked off its first Dreamforce user and developer conference here today, highlighting the company's explosive growth and momentum in delivering CRM success, not software, to customers. Dreamforce, the first conference focused around on demand CRM, celebrates the spirit of community and innovation that has made on demand CRM a success for businesses of all sizes.

Speaking at the Dreamforce keynote sessions are software-as-service industry experts Adam Bosworth, chief architect and senior vice president, BEA Systems (NASDAQ: BEAS); Blake Stone, CTO, Borland; Halsey Minor, chairman and CEO, Grand Central; Chris Thomas, chief e-strategist, Intel Corporation (NASDAQ: INTC); David Vaskevitch, senior vice president and CTO, Microsoft Corporation (NASDAQ: MSFT); Ernie Cormier, vice president, Business Solutions, Nextel (NASDAQ: NXTL); Jim Balsillie, chairman and co-CEO, Research In Motion; and salesforce.com chairman and CEO Marc Benioff.

"In just four years, we have signed on more than 8,000 customers and 110,000 subscribers who are now successfully running their business with on demand CRM," said Benioff. "We have been so successful with on demand CRM that traditional software competition like Siebel are trying to jump back on the bandwagon. Together with our partners, developers and customers, we have not only proved the viability of on demand CRM -- we have made it an unbridled success."

More than 900 customers, developers and partners at the show will get exclusive previews of new customization, integration and globalization features in the new salesforce.com Winter '04 on demand CRM release and the sforce 2.0 on demand application server as well as benefit from hands-on training given by salesforce.com experts.

Attendees will hear from more than 50 customers, who will present their real-world implementations and demonstrate how they have customized and integrated salesforce.com for on-demand CRM success. Customer speakers and panelists include: Eagle Global Logistics (NASDAQ: EAGL), Forex Capital Markets, Geac, Inc., Globix, MedImpact, Neoforma (NASDAQ: NEOF), Phoenix Technologies (NASDAQ: PTEC), Segway, Wyse Technology and more.

The full community of salesforce.com partners will be gathered at the conference to demonstrate how their solutions extend the value of on demand CRM. Platinum sponsors of the Dreamforce user & developer conference include Research In Motion, Intel, Microsoft and Nextel. Gold sponsors include BEA Systems, Borland, Echopass, Genesys, Visualsmart and Webex (NASDAQ: WEBX). Silver sponsors include: AboveAll Software, Blue Wolf Group, Business Objects (NASDAQ: BOBJ), GrowthCircle, iAnywhere, Infone (Metro One), LinkPoint 360, Miller Heiman, Theikos, TIBCO (NASDAQ: TIBX) and WebSideStory.

Salesforce.com will also announce the winners of the 2003 Customer Innovation Awards, given to honor customers that exemplify innovative best practices using salesforce.com's software-as-service model.

About salesforce.com

Salesforce.com is the world's leader in delivering software-as-service. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. It has also introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce allows business application developers to use the tools that developers already love, combined with Web services provided by sforce, to rapidly build and deploy applications at a substantially lower cost than ever before. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group and InfoWorld's 2001 CRM Technology of the Year. The company has more than 8,000 customers and 110,000 subscribers in 110 countries running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia.

Salesforce.com and sforce are registered trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.