Traffix, Inc. Announces Board Changes

Business Wire,  Nov 13, 2003  

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Business Editors

PEARL RIVER, N.Y.--(BUSINESS WIRE)--Nov. 13, 2003

Traffix, Inc. (NASDAQ: TRFX), a leading on-line direct marketing and database management company, today announced that Mark Gutterman, 48, has joined the Company's Board of Directors. Mr. Gutterman replaces Jack Silver, who resigned from the Board, effective November 10, 2003, in order to devote more time to his other business and personal interests.

Mr. Gutterman had served on the Company's Board of Directors from 1995 until his resignation in November 1999. Currently, he is Chief Financial Officer of Starpoint Solutions, LLC, a leading provider of flexible technology and creative solutions. Prior to joining Starpoint Solutions, Mr. Gutterman was the Co-Managing partner at the accounting firm, Feldman, Gutterman, Meinberg & Co. Mr. Gutterman began his career at KPMG in New York, and received his B.S. from Queens College, City University of New York.

In electing Mr. Gutterman to fill the vacancy created by Mr. Silver, the Board considered, among other factors, the fact that Mr. Gutterman is familiar with the Company's operations, satisfies Nasdaq's recently enacted "independence" criteria and has a strong financial background that would make him an asset to the audit committee, if he were so elected to such committee.

Commenting on these changes, Mr. Jeffrey L. Schwartz, Chairman and CEO of Traffix, Inc., said, "We are honored that Mark has agreed to serve on our Board, where his strong finance and accounting background, along with his business experience, should make him a valuable asset to the Company." Commenting on Mr. Silver's resignation, Mr. Schwartz stated, "We are grateful for Jack's valuable service during the past two years. His insight as an experienced investor in small capitalization companies has been valuable to the Company."

About Traffix, Inc:

Traffix, Inc. is a database marketing and management company for a proprietary and affiliate database of millions of permission based, on-line consumers. Traffix acquires customers and provides customized consumer data for its corporate marketing partners from its database and websites. For more information about Traffix, Inc. visit the website @ www.traffixinc.com.

This release contains certain forward-looking statements and information relating to Traffix that are based on the beliefs of Traffix's management, as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this Release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated or expected. The Company does not intend to update these forward-looking statements prior to announcement of its fiscal 2003 year-end results.

This release and prior releases are available on the KCSA Public Relations Worldwide Web site at www.kcsa.com.

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