REMINDER/More Than 400 BEYBLADE Fans to Battle It out at East Coast BEYBLADE Battle Association Blader Jam Championship

Business Wire, Nov 22, 2003

Entertainment Editors

REMINDER...for Saturday (Nov. 22)

--(BUSINESS WIRE)

On-Line Ticket Sales for East Coast Event Sell out in One Week

More than 400 BEYBLADE fans from the tri-state area will battle it out for the title of BEYBLADE Battle Association (BBA) Blader Jam East Coast Champion as Corus Entertainment's Nelvana Ltd., (TSE:CJR.B), (NYSE:CJR), and d-rights present the first official BBA Blader Jam Championships in the U.S. On-line tickets went on sale Nov. 8, sold out within one week, and more than 400 kids are already signed up for the competition. BEYBLADE is a global toy phenomenon and one of the hottest toys this holiday season, as predicted by Toys "R" Us, KB Toys and Toy Wishes magazine, as well as an internationally acclaimed anime property managed by d-rights and Nelvana. Currently, there are more than 15 million BEYBLADE tops in kids' hands in the U.S.

The East Coast BBA Blader Jam Championship, open to competitors ages 8-14 years, will "rip" at the Intrepid Sea, Air & Space Museum in New York on November 22nd from 10:00 a.m. to 5:00 p.m.

The winner of the East Coast competition, sponsored by Hasbro, Inc. (NYSE:HAS), and Atari, Inc. (Nasdaq: ATAR), with the support of ABC Family, will move on to the North American finals to be held in March 2004 at a top-secret destination.

WHAT:            East Coast BBA Blader Jam Championships

WHEN:            November 22nd, 2003
                 8:00 a.m.: Doors open; 100 tickets still available
                 for purchase
                 10:00 a.m. to 5:00 p.m.: Tournament times

WHERE:           The Intrepid Sea, Air & Space Museum
                 Technologies Hall
                 12th Avenue & 46th Street
                 New York, New York

HOW TO PURCHASE  The cost is $15 per ticket. There will be 100 tickets
TICKETS:         available to the first 100 eligible competitors on
                 the day of the event, beginning at 8AM.  On line
                 tickets are sold out.