Atari Spins into Stores with Beyblade: Ultimate Blader Jam

Business Wire, Nov 24, 2003

Business Editors

BEVERLY, Mass.--(BUSINESS WIRE)--Nov. 24, 2003

The Ultimate Beyblade(TM) Experience on the Game Boy(R) Advance Combines the Top Rated TV Show and One of This Year's Hottest Holiday Toys

Atari, Inc. (Nasdaq: ATAR) today announced that Beyblade(TM): Ultimate Blader Jam for the Game Boy(R) Advance has shipped to retail outlets nationwide. Based on the Japanese anime sensation that has become a hit TV series and a blockbuster line of Hasbro toys, Beyblade: Ultimate Blader Jam invites legions of fans to accept a new Beyblade challenge that will encourage them to perfect their Beyblading techniques.

The Beyblade(TM) phenomenon comes to Nintendo Game Boy Advance with more than 50 V-Force challenges and an amazing Beyblade adventure story. In Ultimate Blader Jam, a sinister group is out to steal Bit Beasts from the World Champion Bladebreakers. Players must defend against the mysterious force using skill, balance and endurance. Players can unlock a collection of more than 100 Beyblades, battle head-to-head in multiplayer mode, and play as Tyson, Kai and other Bladebreakers.

"We are excited to bring this red-hot franchise to the hand held category allowing kids to immerse themselves in the world of Beyblade whenever and wherever they want," said Nancy MacIntyre, vice president of marketing for Atari. "Ultimate Blader Jam offers the best of the TV show and toy, with the added element of interactivity and mobility that legions of Beyblade fans crave."

Licensed by d-rights through its representative Nelvana, Beyblade is an enormously popular animated television show. It is the 2nd highest-ranking kids program on ABC Family, Mondays-Fridays 7:30-8 am, with Males 6-11 and Males 9-14. It is also a hugely successful toy based on customizable, high performance tops that compete. To date, over seven million tops have been sold in the US alone.

Developed by Full Fat, Beyblade: Ultimate Blader Jam has a rating of 'E' for Everyone and is available for a suggested retail price of $29.95. For more information on this title, please visit http://www.atari.com.

About Nelvana Limited

Nelvana Limited is one of the world's leading international producers and distributors of children's programming and products. Nelvana is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. The company's other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus' website can be found at www.corusentertainment.com.

About d-rights

d-rights is a 100% owned subsidiary of Mitsubishi Corporation handling entertainment content for a variety of media and currently focusing on production and licensing of animation. Mitsubishi Corporation is the world biggest general trading company, whose turnover is US $110 billion and net profit is US $0.8 billion. d-rights is the company that produced and own the animated series Beyblade and is taking care of all licensing related to the property, Beyblade.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

(C) 2003 Atari, Inc. All Rights Reserved.

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