ADVISORY/Starbucks, Bank One, Visa to Launch First of Its Kind Payment Card in New York City; Howard Schultz, Jamie Dimon, Carl Pascarella to Reveal Card Design, Rewards Program

Business Wire, Oct 10, 2003

Business Editors

ADVISORY...for Monday (Oct. 13)

--(BUSINESS WIRE)

WHAT:   Starbucks, Bank One and Visa will host the unveiling of the
        highly anticipated next generation Starbucks Card issued by
        Bank One. The executives will come together and celebrate the
        launch of this first of its kind payment product and share
        details about the rewards program, card name and design. The
        card, which is based upon the success of the original
        Starbucks Card, combines the benefits and convenience of a
        re-loadable Starbucks Card and a Visa credit card all in one.
        More than 16 million original Starbucks Cards have been
        activated to date.

WHEN:   10:30 a.m. ET, Monday, October 13

WHERE:  Starbucks at 424 Park Avenue South (at 29th Street),
        New York City

WHO:

  --  Howard Schultz, chairman, Starbucks Coffee Company

  --  Jamie Dimon, chairman and chief executive officer, Bank One

  --  Carl Pascarella, president and chief executive officer, Visa USA

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 7,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products. Tazo Tea's line of innovative premium teas and Hear Music's exceptional compact discs enhance the Starbucks Experience through best-of-class products. The Seattle's Best Coffee(R) and Torrefazione Italia(R) Coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles.

Bank One Corporation is the nation's sixth-largest bank holding company, with assets of nearly $300 billion. Bank One currently has more than 52 million credit cards issued and it is the largest Visa card issuer in the world. Bank One offers a full range of financial services to large corporate and middle market commercial customers and retail consumers. This press release and more information can be found on the Web at www.bankone.com.

Visa is the world's leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with a wide variety of payment alternatives. Nearly 21,000 financial institutions worldwide rely on Visa's processing system, VisaNet, to facilitate $2.5 trillion in annual transaction volume with virtually 100 percent reliability. Consumers in more than 150 countries carry more than one billion Visa-branded cards, accepted at millions of locations worldwide. Within the U.S., nearly 14,000 financial institutions issue 396 million Visa cards, accounting for more than $1 trillion in annual transaction volume. Visa offers a trusted, reliable and convenient way to access and mobilize financial resources - anytime, anywhere, anyway. For more information about Visa, please visit www.visa.com.