Business Services Industry
Epsilon Wins Top ABA Marketing Network Awards
Business Wire, Oct 28, 2003
Business Editors
WAKEFIELD, Mass.--(BUSINESS WIRE)--Oct. 28, 2003
Leader in Relationship Marketing Takes Home
American Bankers Association's Best of the Best Award
in Prestigious Advertising Competition
Epsilon, a leading relationship marketing company, today announced that its pioneering efforts in direct marketing were recognized by the American Bankers Association with two top honors in the ABA Marketing Network's 2003 Advertising Awards.
Epsilon won a Best of the Best Award for its direct mail single entry titled "KeyBank McDonald Financial Group: Blue Print Comprehensive Financial Plan." Also, Epsilon took home a Certificate of Excellence for its direct mail single entry titled "KeyBank Key Growth Solutions."
Further highlighting Epsilon's leadership in creative advertising was the fact that the company won top awards and distinguished itself among the largest-ever number of entries for the ABA Marketing Network Awards. Of 518 entries, judges awarded 27 Best of the Best Awards and 58 Certificates of Excellence.
Alison A. Shurell Assistant Vice President, Marketing at KeyBank said, "We can't afford anything less than perfection. And, with Epsilon, we get it. We can rely on great work like this from Epsilon, and look forward to continued marketing success with them as our partner."
Michael Iaccarino, President and CEO of Epsilon, said, "The recognition by the American Bankers Association Marketing Network is a testament to the tremendous value our creative teams bring to our diverse client base. A strong showing in the ABA Advertising Awards, with their high quality of competition for industry honors, is a real achievement by our creative team, and we look forward to continued successes."
The ABA Marketing Network Awards ceremony was conducted on Monday, September 15, 2003, in conjunction with the ABA Marketing Conference in Chicago.
About the American Bankers Association
The American Bankers Association brings together all categories of banking institutions to best represent the interests of this rapidly changing industry. Its membership-which includes community, regional and money center banks and holding companies, as well as savings associations, trust companies and savings banks-makes ABA the largest banking trade association in the country.
About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.
For more about Epsilon, see www.epsilon.com.
About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational and industry expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.
Relizon is headquartered in Dayton, Ohio. For more information, visit www.relizon.com.
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