Adobe Raises the Bar on Consumer Digital Photography Software with Photoshop Album 2.0

Business Wire, Oct 6, 2003

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Oct. 6, 2003

Simple User Interface, New Calendar View, Sharing with Mobile

Phones, Handhelds, TiVo Make Photoshop Album 2.0 a Perfect Digital

Camera Companion

Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe(R) Photoshop(R) Album 2.0, a dramatic upgrade packed with new features and usability enhancements that allow consumers to quickly and easily find, fix, share and preserve digital photo memories. With a streamlined user interface, digital photographers can utilize the Microsoft(R) Windows(R)-based software to easily organize photos, fix common photography problems and create a wider variety of greeting cards, photo books, calendars and slide shows. Sharing photos with friends and family anywhere is simple with new options that provide the industry's most comprehensive support for sending images to mobile phones, Palm OS handhelds and TiVo(R) Series2 digital video recorders.

First introduced in early 2003 Photoshop Album extends Adobe's legendary Photoshop brand to consumers and new digital camera owners.

"Digital cameras will again be the hot holiday gift item this year and Photoshop Album 2.0 is the perfect companion to round out that purchase," said Bryan Lamkin, senior vice president of Digital Imaging and Video Products at Adobe. "We've simplified the user interface and added more options that make organizing, editing and sharing photos with anyone, anywhere easier than ever."

Enhanced Find and Fix Features

Adobe Photoshop Album 2.0 offers consumers expanded options for organizing and locating photos. Significant enhancements to the popular Calendar View feature now allow consumers to view photos in a year, day or month view, making it possible to track life's moments in pictures. Collections are another new feature that act as an organizational bin for a specific set of photos like a trip to Paris, a birthday party or an excursion to the zoo. Collections can be easily sorted, re-ordered and dropped into instant slideshows or album views to share with friends and family. The simple but elegant tagging system in Adobe Photoshop Album 2.0 also lets users cross-reference collections in minutes.

Fixing photos has never been easier with one-click fixes and batch auto-fixes for multiple photos, adjusting lighting, color or blurry photos. A one-click red-eye fix now salvages even the most challenging red-eye photos.

Share with Almost Anyone, Anywhere

Adobe Photoshop Album 2.0 provides consumers with creative and innovative ways to share digital photos with friends and family on mobile phones, Palm OS handhelds with Adobe Reader(R) and TiVo digital video recorders. Using TiVo's Home Media Option software, consumers can choose images in Photoshop Album 2.0 and view as a slideshow through their TiVo digital video recorder.

Adobe Photoshop Album 2.0 comes with a new set of professionally designed templates for greeting cards, including new baby, Valentine's Day, winter holiday season and birthday oriented graphics. Specialized templates also have been added for e-mails, calendars and bound photo albums, Web galleries and slideshows complete with background music and transition effects. Direct links to popular online services such as Shutterfly(TM) and MyPublisher.com continue to allow users to order high-quality prints and linen-covered hardbound photo books. Online services vary worldwide.

Expanding the Photoshop Album Product Family

With this new release, the Photoshop Album product family has been expanded to meet the varied needs of a diverse spectrum of digital photographers. The family now includes:

-- Adobe Photoshop Album Starter Edition, immediately available

for free download from www.adobe.com/starteredition. The

Photoshop Album Starter Edition is a trimmed-down version of

Photoshop Album 2.0 with the tools necessary for very basic

organizing, fixing and sharing of digital photos.

-- Adobe Photoshop(R) Elements 2.0 plus Adobe Photoshop Album

2.0, is a combination of two powerful products together in one

affordable package for more sophisticated photo editing

capabilities, including photo restoration, color correction,

adding text and more. The addition of Photoshop Elements

allows advanced users to explore the creative possibilities of

image editing and simply enhance images with outstanding

results.

The Adobe Photoshop Elements 2.0 plus Adobe Photoshop Album 2.0 bundled product is available immediately for an estimated street price of US$129.99.

Photoshop Album 2.0 Pricing and Availability

Adobe Photoshop Album 2.0 for Microsoft Windows 2000, Windows Millennium Edition or Windows XP is available immediately in the US and Canada through Adobe Authorized Resellers and the Adobe Store at www.adobe.com/store. The estimated street price is US$49.99. Registered users of the previous version of Adobe Photoshop Album or a competitive product also qualify for a US$15 mail-in rebate.

For more detailed information about Adobe Photoshop Album 2.0 and the Adobe Photoshop Album product family, please visit www.adobe.com.