SOUL Launches U.S. Reseller Program for MP3 Players and Consumer Electronics; Resellers Benefit from New Profit Center with Automated Fulfillment and Customer Service

Business Wire, Sept 9, 2003

Entertainment Editors/Business Editors/High-Tech Writers

BOCA RATON, Fla.--(BUSINESS WIRE)--Sept. 9, 2003

SOUL(R), a leading international manufacturer of stylish portable MP3 players, flash memory-based USB storage units and other consumer electronics, today announced the launch of its business-friendly reseller program in the United States and Canada.

At the heart of the SOUL reseller program is a "NO RISK" Drop Ship program. Internet retailers, online catalogers and traditional stores will be able to add best-selling MP3 players and popular data storage miniature devices to their merchandise mix without the need for costly inventory management. Resellers will benefit from automated management tools that support reliable product delivery, customer service and technical assistance. SOUL products are already available in CompUSA stores nationwide.

"With the holidays right around the corner, retailers can easily meet the enormous demand for MP3 players by becoming a registered SOUL reseller," said Keith Kravitz, Vice President of U.S. Operations for SOUL. "Forrester predicts that a third of music sales will be digital within five years, and retailers need to be positioned to offer digital music players and high capacity, mobile data storage units."

SOUL's flagship product is the MP3 DFP200 digital music player, which is popular with teens, college students and Gen Y young adults. This ultralite, sleek device fits in a pocket or backpack for after-school use, at the gym or out with friends. The SOUL digital music player is actually six products rolled into one, including an MP3 player, WMA (Windows Media Audio) player, FM radio, voice recorder, FM recorder and storage device.

The mobile business crowd and digital music collectors will appreciate the SOUL Instant Drive, a full-featured, flash-memory based USB storage device now available to resellers. This state-of-the-art storage technology comes in a convenient keychain-sized unit that easily plugs into a computer's USB port to store up to an astonishing 256 megabytes of documents, photos, music, video, presentations or other data files. Sales of these storage devices, which serve as a portable hard drive, are expected to reach $3.8 billion by 2006, according to Semico Research.

Key features of the SOUL reseller program include:

-- Risk-Free Dropship Program. Internet resellers can carry SOUL

products in their online stores without the worry of managing

inventory. SOUL drop ships products directly to customers with

the reseller's name on the packing slip. Shipping is initiated

within 24 hours to anywhere in North America using a

combination of delivery routes based on turnaround

requirements and budget. Traditional stocking programs are

also available. Customers can even request a gift box and gift

message for convenient birthday, holiday or graduation gifts.

-- Fully Automated Online Order Management. Orders can be placed

online using the SOUL secure order entry website. Real-time

inventory management provides up-to-the-minute access to

product availability to match supply with demand. Resellers

can track orders easily using customized online account

management tools.

-- Full Customer Support. SOUL offers an online warranty

registration area for one year limited warranty. Automated

return merchandise authorizations (RMA), frequently asked

questions (FAQs) and technical support with a technical

knowledge board are all available online to support customer

service and satisfaction.

-- Easy Account Activation. There is no minimum order size for

resellers. Orders are processed from a centralized fulfillment

center within 1-2 days of receipt. Bulk shipments are

available for larger resellers who can take advantage of

volume discounts.

Interested resellers can apply online at http://www.soulplayers.com. The approval process is streamlined for fast turnaround. More information on the Instant Drive product is available at http://www.instantdrive.com. Product photos are available at http://www.soulplayers.com/script/news.asp.> About SOUL and AVC Technology

SOUL is the North American division of AVC Technology, which is a wholly-owned subsidiary of Hong Kong based AV Concept Holdings Limited. AV Concept manufactures portable MP3 players and related devices. The firm also offers a full range of marketing and engineering services to resellers, with a successful production record of over two million MP3 players packaged for leading consumer electronics distributors. AV Concept Holdings is publicly listed on the Hong Kong Stock Exchange. For more information visit the company's website at http://www.avconcept.com/ or http://www.soulplayers.com.

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