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The Havanera Co. to Participate in 15th Annual Billboard Latin Music Conference & Awards

Business Wire, April 15, 2004

Business Editors

Billboard Latin Music Conference & Awards

MIAMI--(BUSINESS WIRE)--April 15, 2004

Perry Ellis International Inc. (Nasdaq:PERY) announced today that the Havanera Co.(TM) will be participating in the 15th annual Billboard Latin Music Conference & Awards being held from 8-11 p.m. on April 29, 2004 at the Miami Arena and broadcast worldwide on the Telemundo network. The Havanera Co.(TM) will also have a presence in the registration area of the event at the Eden Roc Hotel on Miami Beach from April 26-28. This prestigious event allows the Havanera Co.(TM) to promote its Hispanic identity as well as its brand spokesperson, Tito Puente, Jr., and his forthcoming CD "In My Father's Shoes." The Havanera Co.(TM) will provide promotional photos and a sampler CD consisting of tracks from Tito's upcoming album in the event's gift bags. Informal modeling of the Havanera Co.(TM) spring collection will also take place during the three-day registration period.

"Participating in the 15th Annual Billboard Latin Music Conference and Awards provides an excellent opportunity for us to demonstrate our commitment to fashion, music and the Latin community," said Lori Medici, VP Marketing for Perry Ellis International. "We are excited about the release of Tito's forthcoming CD and our involvement in the Billboard Latin Music Conference and Awards."

For more information on the Havanera Co.(TM) or the Billboard Latin Music Conference and Awards log onto to www.havanera.com or www.billboardevents.com.

About Perry Ellis International Inc.

Perry Ellis International Inc. (PEI) is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, including dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear to all major levels of retail distribution. PEI, through its wholly owned subsidiaries, owns or licenses a portfolio of brands that includes 25 of the leading names in fashion such as Perry Ellis(R), Jantzen(R), Munsingwear(R), John Henry(R), Grand Slam(R), Natural Issue(R), Penguin Sport(R), Ping(R) golf apparel, the Havanera Co.(TM), Axis(R), and Tricots St. Raphael(R). Additional information on PEI is available at www.pery.com.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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